Did you know that 68% of all the trackable website traffic comes from organic and paid search (BrightEdge Research)?
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The same research also revealed that with a 53% share, organic search dominates the search landscape. In fact, Grammarly, the world’s leading AI writing assistance company, generates nearly 11.2 million search traffic through its 1699 search engine optimized (SEO) blog pages. That is more than half of its estimated total search traffic.
In short, search engine optimization is crucial. It gets your website seen by the right people. This drives organic traffic. And organic traffic can convert into sales and build brand loyalty. However, drafting a successful SEO strategy is not without its challenges. We’ve listed the three top challenges below:
Content Ideation: The first challenge is maintaining a consistent flow of fresh, relevant content ideas that resonate with your target audience.
Keyword Optimization: The second challenge is identifying the right keywords and integrating them naturally within your content without sacrificing the quality.
Time Constraints: Finally, the third challenge is time. Creating high-quality, search engine optimized content requires both time and effort. However, with search trends changing at a lightning-fast pace, time is often in short supply.
Is Artificial Intelligence the Secret Sauce for Successful SEO?
While marketers were wrestling with the above challenges, a powerful ally emerged in the form of Artificial Intelligence (AI), specifically, GenAI or Generative AI. Generative AI utilizes technologies like Advanced Machine Learning, Large Language Models or LMMs and multi-layered neural networks to generate human-like content. These consist of text as well as graphics or even music. These AI engines act like accomplished assistants who can crunch a lot of search-term related data, pinpoint trends and accordingly generate content items for direct campaigns in the nick of time. With these developments in Artificial Intelligence, the SEO space is changing faster than ever.
Search engines themselves use AI today. A keyword-based traditional search focuses on matching a keyword with the text of the database of websites. On the other hand, AI-driven search works through a wide variety of new technologies such as machine learning and natural language processing. This will the AI learn from large datasets and return super contextually relevant results
Take the example of Google’s RankBrain algorithm. It uses machine learning to determine user intent and present with the most viable search results. AI excels in this user intent and content quality centric focus.
Creating SEO Content with AI
Before going any further, it would be remiss not to include a disclaimer: AI cannot fully replace human writers or their knowledge in creating content. That’s correct. Machines will not take over the jobs just yet. But what AI can help you is, be your loyal wingman. Leading With AI To Gain A Competitive Edge For Your Business
Short-Circuit Brainstorming
Where content buckets are concerned, this is often the worst/most boring part of creating — figuring out what some of your main themes will be. Let’s face it, brainstorming new content is tough! But with AI you can save some legwork. If you do have knowledge, it can recommend related topics that are not only relevant to your audience but also tackling things being searched at the moment and filling an empty content missing in niche. AI tools can accomplish this by:
Search Trends: AI can analyze historical search trends and real-time searches, which it can use to detect topics that are gaining momentum in your industry or niche.
With this information, you can capitalize on emerging search interests and create content that addresses your audience’s needs.
- Studying Audience Data: AI can leverage existing audience data, including website analytics and social media engagement metrics. This will help you understand the type of content your target audience actively seeks. AI can further use this data to suggest topics that align with your audience’s interests and pain points.
- Evaluating Competitor Content: AI tools can analyze competitor content to identify gaps and opportunities. It can help you gain valuable insights from your competitors’ content strategy. For example, AI might help you discover topics that have either not been touched or haven’t been explored beyond the surface by your competitors.
Keyword Research
Say goodbye to the olden days of wading through endless keyword research tools and spreadsheets. AI will help you navigate through the keyword jungle. This is how AI can revolutionize your keyword research process:
- Identify High-Volume, Low-Competition Keywords: High-volume, low-competition keywords present a significant opportunity to bypass competition and attract potential customers to your website. AI tools can easily identify these strategic keywords, boosting your content’s reach among the intended audience.
- Natural Keyword Integration: Besides providing keyword suggestions, AI can help you integrate them into your content naturally. One way of doing this is by suggesting the natural placement of your target keywords across your content piece. Not only does this ensure a better SEO performance but it also helps you avoid keyword-stuffing. This in turn creates a better reader experience which helps your content piece rank higher.
- Long-Tail Keyword Exploration: Long-tail keywords are longer and more specific search queries. These may have a lower search volume but a higher intent. In short, targeting long-tail keywords can help you attract highly qualified leads who are more likely to convert. AI tools can help you identify these long-tail keywords with ease.
Streamline Content Creation
The process of content creation, just like any creative process is, long and often unpredictable. A human writer may take anywhere between 8 hours to maybe even a few days to churn out a high-quality 2000-word blog. However, AI can not only significantly reduce the time but also introduce an element of predictability to an otherwise dynamic process. Thus, AI can help you free up valuable time to focus on strategy and refinement. Here are some ways in which AI can accelerate content creation:
- Outline Generation: Outline is a vital part of long-form content. It’s the skeleton which provides the structure for the article. AI tools can generate outlines to ensure a logical flow of ideas covering all essential points. A clear outline helps you write more efficiently in a manner so that your content is easy to follow for a reader.
- Initial Content Drafts: The first sentence of an article is often the most difficult. Writer’s block is a real thing. AI can help you cut through writer’s block like a hot knife through butter. From crafting catchy headlines to helping finish that sentence which is holding you up, AI writer tools can prove to be very powerful allies for human writers.
Conclusion
The applications for AI in SEO go much further than content creation. Today, AI tools can audit and propose changes in your content. It can ensure that your content is not only informative but also highly readable. At the same time, some AI tools can also help you optimize the technical SEO elements — internal linking, image optimization and more.
This is just the beginning. As ground-breaking research continues to fan the AI revolution, tools will evolve to be even more sophisticated and offer an even greater level of assistance in the creation of high-quality SEO-optimized content.
However, it’s important to remember that AI is not a magic bullet. The best results can be derived by combining AI assistance with human creativity, expertise, and strategic thinking. By combining the best of both worlds, you can create content that not only ranks well in search but also powers meaningful interactions and conversions. Do not miss out on the revolution. Go out and explore AI right now!