Creating new and exciting content should be part of any SEO strategy. You will have to work hard to create content that is optimised so that Google sees your website and helps you to rank highly.

But, what about the quality; does it have to be really good content or can you get away with mediocre writing? This is s a popular question since website owners are always looking to save time. Let’s take a look at whether quality content will really help you rank highly on Google.

Is Quality Content Important to Google?

The simple answer to this question is yes. Google loves quality content and it is going to prioritise your website when you commit to creating high-quality content. The sites that you see ranking highly on Google SERPs are all going to be publishing thoroughly researched, well-written and very engaging information to their readers it could be that they buy quality content. This is also going to be on a consistent and regular basis.

Once upon a time, you could get away from just writing a lot of content for Google. But, this is no longer the case. Google wants to offer everyone exactly what they are researching and this means you have to focus on creating unique and interesting information. You have to write for real people. Yes, you want Google to see you but you also want to ensure that users have a great experience. For help creating this balance, check out Joshua George’s website. He is an SEO expert based in London and has a blog dedicated to SEO. Here, you are going to be able to read tips and tricks on how you can create high-quality content for your users, as well as for Google. This is going to allow your website to rank on the first page and ensure you reach your audience.

Tips for Creating Quality Content

One thing you should realise is that creating quality content sounds simple. But, in practice, it can take some time to develop the skills required to create good content that Google likes, as well as your readers. Here are some tips that are going to help you create quality content that works for Google and internet users.

Always Research

To make your content interesting and valuable, you want to give the reader new information. In order to do this, you will always have to carry out research first. You should spend a lot of time reading before you start writing. This way, your audience can learn from your content. In particular, you want to make sure that your content is communicating new information. Be unique and do not simply rewrite facts that you can find elsewhere on the internet.

Remember the Visuals

Users on the internet all have different ways of learning or retaining information. For some, they are going to enjoy reading a lot. For others, they are going to be more engaged with visual content. This is something to remember when you are creating content for your website. Think about adding photos and videos, as well as charts. You can even get creative and use memes or GIFs. Remember that you want to add quality and entertainment to your readers and splitting up your writing with graphics is a good way to do this.

Create Drafts

You never want to rush the content you are creating. Indeed, it can be an exciting process and you want to see the results of your hard work straight away. But, you have to ensure that you create drafts first before you publish them online. This is going to make sure that you catch any mistakes you make, as well as give you the opportunity to see if you have missed anything or if there is room for expansion. 

Get Personal

Do not be afraid to include your own personal experiences or opinions in your content if you think that they are going to help readers. This is an opportunity to connect with your audience, show your authority and generally, it can help you write more interesting content. Plus, it can help your content to be unique too.

Make it Readable

A lot of people try to write their content so that it ranks on Google. Indeed, things like keywords are important. But, you should always be creating content that someone will want to read. You need to write for your audience first and then for Google. This is going to be what makes quality content.