Why You Should Be Using Statistical Infographics

The convenience of infographics as a marketing device has seen the visual form branch out into several versions. The informational infographic that kicked off the trend has now become only one sub-category. Businesses are also incorporating timeline infographics, process infographics, and statistical infographics in their digital marketing strategies. As many marketers know, statistics act as a powerful backup for any argument one makes. A statistic can make people pause and think about a problem, or a solution. But statistics on their own can only convey so much. To ensure internet users stop and pay attention to your statistics, you need to present them in a visually engaging way.

We have established that infographics are eye-attractive and they make data more engaging and impactful. As a result, statistical infographics are fast becoming one of the most popular ways to share statistics with one’s audience. While a handful of years ago, creating infographics of any kind would have been a tough ask for marketers, even those with access to graphic designers, there are now a number of online resources marketers have access to.