Are you finding yourself more confused than usual when choosing your online business’s platform? Or do you want something impactful for your small-scale business?

Well, guess what? WooCommerce becomes the ideal solution because of the benefits it offers for online stores choosing them as their platform. Apart from WooCommerce, Shopify, Magento, and PrestaShop are some prominent names that businesses may consider. But WooCommerce still wins the race.

You must be keen to know what it is that makes WooCommerce the feasible option for small businesses. To your knowledge, not only small businesses but businesses of all sizes find WooCommerce as their best fit. 

Here in this blog, we will explore why small businesses should choose WooCommerce and the possible hurdles these businesses face when making their decision. 

Limitations Associated With Small Businesses

Setting up an online store or business always comes with a plethora of benefits and opportunities. However, there are a few limitations that act as a barrier to business development. Similarly. For small businesses, there are ample limitations that make it difficult to start a business online. 

These are a few limitations that small businesses face when setting up their online business:

1. Budget Limitations

Starting as a small business comes with budgetary barriers and taking risks at this stage is also not possible for small-scale businesses. When choosing a platform, these small businesses always look for a budget-friendly option. Although there are several eCommerce platforms available, not all these platforms are pocket-friendly. Budget limitations make the options limited and narrow for small businesses.

2. Limited Exposure

A medium- or large-scale online business is very aware of things, more specifically trends in the eCommerce world. However, these exposures are limited for small-scale businesses. Having the right experience and exposure to survive in the ever-growing market is crucial. Small business owners have limited knowledge and experience, which creates hurdles in setting up their online presence. 

3. Technical Limitations

To set up an online store, having a basic understanding of code is crucial. When you are a startup, this level of understanding and technical knowledge is missing. Small businesses still have a very long way to go to acquire the required technical skills and abilities to establish an online store. With this limited understanding, choosing a platform that is less demanding for these skills is pivotal. 

4. Security Limitations

For any online business, the security of its customer data is of supreme importance, and for this security, the website has to be secure. Small businesses have to make sure that their customer’s data is secure and they are provided with secure payment options. When these security concerns are higher, the options become less and the owners have to choose from the available options. Security is one of the limitations that small businesses may face when setting up their online business.

These are some of the limitations that a small business may face when in the decision phase of choosing the right platform. In all this mess, WooCommerce becomes a trusted companion for small businesses and we will learn why and how.

How Is WooCommerce The Ideal Option?

Here is how WooCommerce is the best and the only choice for small businesses out of all the available options: 

1. No Setup Costs Required

As we have mentioned previously, budget is one of the limitations for small businesses to start their online journey; with WooCommerce as their platform, this is not an issue. WooCommerce is a free-of-cost platform with no setup costs required, making it a budget-friendly option for small businesses with little investment.

It is available for free to download and set up your online store; however, the only cost you have to bear is for the website host.

2. No Technical Expertise Required

WooCommerce is not only known and famous for its cost-effectiveness but also for how user-friendly it is. Small businesses with little exposure and technical experience have no longer to worry about learning some technical skills first. 

Setting up your online store with WooCommerce is convenient because of the interface it comes with. Its easy-to-use interface no longer requires any coding skills and expertise.

3. Optimization Features

Another big perk for small businesses choosing WooCommerce over all the other available platforms is website optimization. WooCommerce comes with multiple built-in optimization features that help your website improve and rank better. 

You do not have to invest in other programs and campaigns to get your website optimized. The built-in features and supportive plugins like Yoast are enough to improve your website’s optimization.

4. Customization Options

For small businesses, grabbing a global audience’s attention is challenging and it continues to become a challenge when customized solutions are not offered. WooCommerce is one of the best platforms available that makes customization a breeze. You do not have to invest a hefty amount to make your website customized; a single plugin will do the job. 

For instance, a checkout field editor for WooCommerce can help you customize the checkout page and fields effortlessly. Similarly, you can customize other website aspects with just a plugin when WooCommerce is your choice.

5. Easy Feature Extension

Flexibility and scalability needs are always there for online businesses, irrespective of their size. For small businesses, there is always room for growth and expansion in the future. To meet these scalability needs, no other platform can fit well other than WooCommerce. WooCommerce offers a scalable solution with easy feature enhancement and integration.

The themes and plugins offered by this platform are compatible with other themes and plugins, which creates no hurdles in extending the features. Also, the never-ending list of WooCommerce plugins also adds to the feature extension perks.

 The Verdict!

If you are planning to set up your online store and are in the search phase for the right platform, then it is crucial to know your needs first. Identify the goals and objectives that you want to achieve with this online presence and all the possible limitations that you may face. 

Once you find all these objectives and limitations, compare the available platforms that fit well. From our perspective, WooCommerce is one of the platforms that proves to be the potential solution for businesses of all kinds and sizes.  So, choose WooCommerce whether you are a small business or a medium-sized business, because it comes with so many advantages.