Digital marketing has become one of the most crucial elements to boost your organization’s brand image. It helps you to promote your organization’s products and services on various platforms, including social media and other networks. 

The mass adoption of the technology and internet into business life is the biggest occurrence that has affected marketing over the last decades.

Digital marketing is the future

With the revolution of the internet, social media and technology, we can say that digital marketing is the next great thing and it can for sure take your company to the next level. Why is that? Because by using social media to promote your business, you gain a lot of followers and interest. Digital marketing tools are a business must do thing now. You can monitor your work and see how your website or business is doing.

Here, we are speaking of three major technological developments that have changed the way we observe or see the marketing: the internet, smartphones and big data analysis.

1. The Internet

The internet helps and changes the way your business is perceived by potential customers or clients! Folks may ask why? Because there’s so much of it!

The internet helps you build and maintain relationships with the clientele, by using different tools like: social media marketing, search engine optimization(SEO), email marketing, display advertising and so on…

For example: 

• Ranking high in search engine results page along with big companies, increases the business’s credibility;
• Reaching wider audiences with the assist of social medias like: Instagram, Facebook, Twitter, LinkedIn etc.;
• Creating targeted and personalised messages directed to the prospects, implementing the direct marketing method; 
• Attracting the audience on Websites through content, adverts, posts, banners. Even though adverts are considered “annoying” sometimes.  

2. Smartphones 

How the world has moved online, into our own fingertips. Obviously, it took a bit of time for the cell-phones to evolve into the smart devices and the smartphones that they are today. 

Apart from being communication devices, smartphones shifted to a multi-functional device that makes digital marketing more accessible, convenient and efficient. Smartphones have constructed a bigger opportunity for organizations to reveal their brands to the clientele regardless of their location or place that they operate. 

Thus, smartphones are the key element that promote digital marketing in a way that helps to maximize the interaction between both parts. 

3. Big Data Analysis

Big data has a big impact in digital marketing nowadays because most of the important marketing decisions are based on them.

Big data analysis/analytics is a complex process of examining data to gather new information su

The benefits of big data are immense like: effective marketing, the boost of sales, cost optimization, customer personalization strategies and improved or revised efficiency. 

Is Big Data Analysis and Market Research the same?

The answer is NO!! Big Data and Market Research is not the same, even though there are a lot of people that think that both of them are the same thing!

There is a wide range of differences between these too, but which one of them is more effective?

While Market Research is focused and aims to solve particular research questions in a very short time, big data takes more time and collects data from a variety of different sources. Big Data analyzing cannot be stored or processed by using traditional or usual tools.

Advantages of Digital Marketing over Traditional Marketing 

Of course that traditional marketing is hard to ignore and traditional marketing it’s not the only way to make your product or service popular among the market. Undoubtedly that we can’t ignore traditional marketing, it’s not even that possible. But nowadays we know that technology has arisen and is enabling & providing businesses to connect their audience with the world like never before. 

“Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” — Hecate Strategy

Here are some more stats to help you understand the growth and prominence of digital marketing:

• 6% of Business Professionals use Email Communication. Hence is the best platform to generate leads.
• Google has 65% of mobile click-through rate.
• 87% of Digital Marketers use video content.
• 22% of World’s population uses Facebook. But the most important social media is Instagram.

Conclusion

We’re aware that digital marketing is a growing business field. Digital marketing is nothing more than taking advantage of new technologies to achieve marketing objectives. You as a company should really keep that in mind and invest in digital marketing in one of the most famous trends that keeps on growing day by day.