Digital marketing is an intricate web. It comprises various tools, software, social media, and a plethora of techniques. The world of digital marketing looks quite attractive. However, to experience the benefits of digital marketing, you have to be proactive.

As a digital marketer, you’re supposed to perform multiple tasks repeatedly. These tasks include: 

• Content creation
• Data analysis 
• Tracking
• Evaluating campaign’s performance 
• Generating and nurturing leads 
• Continued publishing

Technology has so much to offer that digital marketers can perform these tasks on their own – no need to hire a team. All you need is a good automation tool and that’s it! 

So, what options do you have? 

Before diving into the details, let’s understand content automation first.

What Is Content Automation?

Content automation is a strategy used in digital marketing. It focuses on eliminating human intermediation. The idea behind content automation is to plan, program, and automate all the content marketing processes. 

As digital marketers, content creation is done repetitively. These tasks should be done multiple times a day for all days in a week or as much as the marketing efforts need. These tasks, when done manually, are time-consuming so automating these tasks are very beneficial.

Take eCommerce content automation as an example. It involves the process of automating the various blocks of the eCommerce website including storefront automation. This helps eCommerce stores create high-quality content about their products in a short amount of time. 

In the world run by content marketing, the new boom is no-code tools. These tools can be of great help when it comes to eCommerce content automation. 

Traditional ways of creative content creation may pose various challenges. On the other hand, the automation facility provided by such tools which are code-less will enable one to automate the visuals effectively and efficiently. 

Why Choose Content Automation?  

Content automation applies to business for two key motives: 

• First, it applies to creating simple tools with one functionality. 
• Second, it works for an all-inclusive content automation platform. 

It integrates and customizes an existing system for a complete marketing strategy. HubSpot and Oracle Eloqua are classic examples.

Image Source: https://pixabay.com/illustrations/build-develop-site-web-design-3965373/

Published content goes through multiple processes, including: 

• Search engine optimization (SEO)
• Target audience analytics
• Tagging
• Social media scheduling
• Checking for grammatical errors and plagiarism

Here, a content automation tool enables the marketers to focus on the main aim; content creation. It takes care of all other redundant tasks. 

Backed by machine learning (ML), AI, and NLP, the content automation bots create static content according to your requirements. You can utilize them to create:

• Blog posts
• Social media captions
• Landing pages
• Product pages, etc.

All you need is to enter your target keywords and your content automation tool does the rest.

What’s so good about these tools is they keep on updating themselves through continuous learning. They can learn and analyze similar topics on the web, and:

• Suggest important keywords your content might be missing
• Provide relevant headings, links, and sources
• Generate relevant content around those keywords

As a result, you get fresh, highly optimized, engaging, and unique content.

Various Uses of Content Automation for Digital Marketers

This smart tool can be of great use in various instances like:

• Analyzing, monitoring, and tracking reader’s engagement.
• Proofreading for spelling and grammar.
• Gathering content for sending an automated email to appropriate leads or customers.  
• Optimizing content for similar competition or search engines.
• Curating content and schedules for publishing, with notices and reminders.  
• Sharing and publishing content on various social media platforms.
• Writing SEO-optimized and informative content without any human intervention.
• Translating the content in various languages.

Image Source: https://www.pexels.com/photo/person-writing-on-paper-with-schemes-7181178/

How Content Automation Opens Possibilities For Digital Marketers?

When digital marketers instill content automation, they are open to various possibilities.

Reduced Staff

Since the tools are doing a big chunk of work for you, there is no need for elaborate staff. Instead, everything is managed from a single platform, and the task stays in the hand of one person.

As a result, a company can use these resources in various other segments.

Synchronized Process

Content automation tools offer integration with your marketing and sales tools. You can automate your processes and divide tasks between your marketing and sales teams.  

This synchronization offers the freedom to generate relevant content based on the sales funnel. In short, you’ll reduce bottlenecks and continue working on your projects according to plan.

Boost Efficiency

Content automation takes care of the most mundane and redundant tasks. So, it gives creators the room to use their creativity on better tasks at hand.

Image Source: https://www.pexels.com/photo/photo-of-people-near-wooden-table-3183156/

Moreover, it takes the burden off your shoulders to create an outline and incorporate SEO-friendly headings. It means that you’re free to create content with ease and efficiency. 

Improved ROI

A wisely chosen content automation platform helps you in more ways than one. It lets you:

• Upsell, cross-sell, and follow-up 
• Generate relevant and trending posts
• Create appropriate content for the audience and search engine
• Send personalized emails to customers 
• Reduce human interference 
• Create content at a maintained pace

Soon, you’ll notice the improvement in organic traffic, email open rate, and conversion via landing pages. 

Some Notable Tools for Content Automation

There are gazillion tools that are unique and cater to various types of businesses. Even so, we will talk about the top three used tools.

HubSpot

It has a great interface with various tools for optimizing your content automation. The visual board facilitates the day-to-day workflow, crafts conditional workflows, and plans.

It is not a laid-back platform to use. But with a little help from HubSpot Academy, you can work on it and grasp the lay of the land.

When looking for a system that solves all problems, HubSpot can be a natural and easy choice.

Pricing: $70 – $4,400+ per month. Price points vary due to features and scale purchased.

Marketo

A subsidiary of Adobe Inc., Marketo has been around since 2006. It offers comprehensive automation tools to meet different business needs. 

For example, Marketo Engage is all about building a brand, engaging customers, and making an impact. Other products include Bizible and Adobe Experience Cloud.

Over the years, Marketo has introduced various applicable, practical tools for: 

• Email marketing
• Budget management
• Website personalization
• Social marketing, and 
• Lead nurturing

It also facilitates linking up all the former tools via Marketo LaunchPoint.

Pricing: Provided upon request.

Pardot

It is a B2B digital marketing automation tool by Salesforce. It supports B2B analytics and all account-based marketing solutions.

Pardot includes functionalities like:

• Email marketing
• CRM integration
• Lead scoring
• Lead nurturing 

A marketer can track all the interactions, leads, and website exchanges. It is easy to achieve using the set parameters.

Besides being a complex tool, Pardot has so many features that make it an expensive option. So, it may be unsuitable for small businesses with limited requirements.

Pricing plans: Growth – $1,250, Plus -$2,500, and Advanced – $4,000  

Besides Marketo, HubSpot, and Pardot, there are various other platforms, such as:

• Sendpulse
• Jumplead
• GreenRope
• SalesFusion, etc. 

They are accommodating the companies with their unique set of tools and parameters.

Conclusion

Content automation is a better way to reduce cost, increase efficiency, and cut errors. Moreover, you get insightful data and better productivity. Tools like HubSpot, Pardot, and Marketo have made it easier to utilize the available resources and improve ROI. 

That said, you need to understand what tools and features work best for the company. Simply choose the one that fits your business nature, size, and target audience.