Google is continually updating its algorithm—but the current modification is significant. Often, Google’s tweaks have minimal effect on your ranking, assuming you’ve been complying with its SEO guidelines.

However, Google recently released a tweet mentioning “broad core algorithm changes,” which are relatively rare. Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year…. — Google SearchLiaison (@searchliaison) March 12, 2018 Such an overhaul puts many companies at risk of losing their search engine ranking.

Here’s a close look at the changes: What does a ‘core algorithm update’ mean? Google frequently updates features of its ranking algorithm; this time, the company has updated the algorithm’s foundation. Many websites will be affected by the changes, even if prior updates had no effect on their ranking. Why is Google making such major algorithm changes? All changes are intended to improve search results. This one is supposed to help understand user intent as well as deciphering the content itself.

[RELATED: Ragan Consulting Group can help you find, tell and share your organization’s compelling stories in any format. ] For example, if someone searches for “cars to buy,” he’ll see results of websites that sell cars, even if they have a lower ranking than more prestigious websites that include content about the “best cars to buy.” If someone searches for “the best cars […]

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