Content Creation, graphic design, and digital marketing are three major components of a successful Marketing Campaign. One may be able to function without the other and still effect some changes on the revenue. However, the synergistic potential of simultaneously working all three processes will give your campaign better leverage instead of relying on just one of the three.

Let us look into a few examples of how these processes work individually, their differences, and how they work with each other.

What is Content Creation?

Content is both the “seed and the fruit” of the message you want to convey for a product you seek to market. It is the blueprint and the actual material to be consumed by your prospect. It comes in various written forms such as articles, reviews, buying guides, blogs, company websites, etc.

Content creation is the process of bringing to fruition the body of your message packaged through either plain text, visual content, infographics, videos, photos, screenshots, and many more. The creation process usually occurs in the brainstorming stage of a marketing campaign, wherein ideas are thrown in and are initially organized.

What Are Some Examples of the Important Elements in Content Creation?

Know your Audience

Identifying your target market/prospects will help shape and determine the tone of your content. It should appeal to the right audience as well as convert them to buying customers.

Goals

Having clear and detailed goals, especially your numbers, will help determine what direction to take and how much resources you need to acquire. Having goals helps put a cap on the time that you spend on the project, as it also helps put quality in your content, maximizing your desired results.

Brand

You will want to create character and personality in your brand to encourage recall and uniqueness. Know what your Logo Design looks like, its color, how it smells, and its shape. Accurately describing your content through words and graphic design will build your brand well.

Mode of Distribution

Another essential element of content creation is the mode of distribution. This crucial element should answer pertinent questions: “How are you going to present the content?” “Is it through an article in a blog, or maybe an ad on Facebook?” “Do you intend to share it across all media platforms as an infographic of your product?” Tailor your content to whatever channel it will pass through to ensure maximum exposure.

Whatever medium you decide to use, make sure that it fits your target audience, as it also must be viewable at all times. In this case, content alone won’t be effective if it is hidden or misplaced.

What is Graphic Design?

Graphic design is a medium that mainly relies on the visual aspect of presenting a product. Pictures, layout styles, typography, 3D computer graphics are just some of the many ways a graphic artist can create a design that will fulfill the requested specifications of the client.

How Does Graphic Design Support Content

Its purpose is to create a visual impact that will enhance and optimize a user’s experience. It must be able to touch its viewers by the look and feel of its presentation. The design should ensure that the content passed on is acceptable and visually attractive to your prospect. Simply put, aside from making the product look pretty, it must support the content and achieve your desired marketing goals.

Examples of Important Elements in Graphic Design

Line

The line in a graphic presentation is used to establish borders between sections of a design. It is also used to direct the viewer’s vision to a specific area. Lines may appear thick or thin, blue or red, depending on the product description outlined in the content.

The Shape

Shapes are converging lines that have been connected to form a figure which is used to describe the content. Shapes have always been and still is a staple of graphic design in many formats. You may see it in websites, illustrations, drawings, and even in videos. Furthermore, there have been psychological bases on how the human mind responds to shapes and how it can change their mind too.

For example, circles are associated with positive feelings of love, community, friendship, and relationships. This would explain the logo of AT&T, which is a large TELCO that serves mostly residential homes in the US.

Graphic Design and its Role in Arousing Emotions

We now know that decisions made by a person to buy a product are primarily based on emotions. Although some products are essential and it is only logical to buy them, customers are likely to respond better to graphic ads that connect with them emotionally. Sometimes, it doesn’t even matter what the product is. What is important is how it was presented, what colors were used, and the central image.

A buyer will likely choose to buy an effective product presented through a graphic ad over the same product with just text to describe it.

These are just a few examples of how graphic design can help support content and digital marketing overall.

Digital Marketing

Digital Marketing is the whole of many essential parts of a successful marketing campaign. Content creation and graphic design both work as important sub-parts of Digital Marketing. It carries itself through the channels, as it cuts through media platforms such as search engines, social media, email, websites, and other connected formats.

Digital marketing sets up the systems for you, the marketer, to access and handle customer data and analyze and use it to improve your product. Or maybe discover your customer’s preferences. A marketing campaign that is unstructured and not focused is bound to become costly and will potentially lack results. With Digital Marketing, you will be able to strategize your plan and use your resources in a cost-effective way.

Examples of Digital Marketing Formats:

• SEO or Search Engine Optimisation
• Web Design
• PPC or Pay per Click Advertising
• Social Media
• Email marketing
• And many more

Wrapping Up

Once again, we identify content creation and graphic design as essential parts (among many) of Digital Marketing. Content alone may produce some results but won’t be as effective and optimal if not connected to the larger scope of the marketing plan. On the other hand, graphic design too cannot be helpful without content.

So, they must all work together and be part of the extensive plan of the overall marketing campaign. This way, it reaches its intended audience efficiently and effectively, eventually converting them to paying customers.
Writer: Kieran Fallon is the owner of Logo Design company Éire Graphic Design. We are here to help your organization become more memorable through designing striking logos, eye-grabbing flyers, posters that pop, exciting animated emails and dynamic lightweight digital advertising campaigns – always backed by flexible and insightful support.