Digital marketers are always competing for the attention of their target audience in today’s society. Marketers are publishing more content than ever before to stand out. As a result, customers are bombarded with material from many sources and, even if they wanted to, they couldn’t possibly read all of it. This necessitates a rethinking of how marketing professionals approach the problem of effective content marketing. How do you cut through the clutter and get your message over to your prospects? And what are the best forms for doing so? Capturing a prospect’s attention may need to rely on design and aesthetics to assist get beyond information overload.

Beautiful and imaginative design matters in a sea of continually expanding material. This comes as no surprise to those who specialize in design. According to Design Management Institute study, organisations that are driven by design outperform the Standard & Poor’s 500 by more than 200%. The impact and efficacy of design-led marketing cannot be emphasized. A Design-Led Solution For Your Business may help your brand rise above the noise and gain a meaningful competitive edge. The majority of content marketing is driven by words. So, how might beautiful design be leveraged to boost conversion in the area of content marketing? Fancy graphics, typefaces, and photos are a good start, but there’s a lot more to it.

The creative design may be utilised to assist increase interest in your product or service. Eye-catching design mixed with catchy wording will help your prospect understand what you have to offer and what makes your brand and products or services distinctive and appealing. Most importantly, it makes it extremely obvious what action you want them to do. The design-led marketing approach must be applied to all parts of your content marketing. Landing pages, websites, email campaigns, and social media marketing are all examples of this. Creative designs should so play an important role in your planning. These designs can be brainstormed and provided by expert designers, such as the team of web designers at Blurn, a web design service. When you work with an expert web design service, you get to reap the benefits of their skills, techniques and expertise. 

Loud Fonts & Vibrant Colors

You’ll need a type font that shines out to suit these current design approaches. Strong font types draw attention to your information, while spacing makes it easy to read and skim. They complement each other perfectly. Because consumers normally just spend a few seconds, if not a few minutes, looking at your pages, you must grab their attention with eye-catching colours and designs.

The objective is to make the user’s experience as simple and entertaining as possible to keep them on your site for as long as possible and eventually convert them into paying clients. Images are replaced by these fonts and colours. This is especially true for mobile. Unlike graphics, which slow down pages, scaling the size of your typography does not affect speed. It also produces cleaner lines on your website, which makes your calls to action stand out. Big buttons, hero pictures, and clickable images are being phased out in favour of large typographic expressions.

Creating Desire For The Product

When you realize that improving conversions with design-led content marketing needs you to pique your prospects’ interest and desire for your product or service, it becomes evident that this begins with a clear grasp of your target demographic. What problem are you attempting to solve for them? How can you convince them that your brand offers the best solution? You must demonstrate that you understand their difficulties and have created a solution to reduce their suffering or daily troubles. An effective design will demonstrate to them that you understand exactly what they are going through and that you have devised a unique and effective solution to their problem.

Design A Clear Call To Action

To urge a prospect to take action, the design must function in tandem with the content. You may persuade a prospect to do the action you want them to take by using graphics, photos, and videos. It is critical to restrict the number of options shown to prospects because if they are presented with too many options, they will just walk away. Reducing the number of options in your design makes it extremely apparent to the prospect what they should do next, and it also makes it easier for you to convert. It is difficult for words to be as impactful on their own.

Increase Micro-Interactions

Micro-interactions have become highly popular on Facebook and other social media platforms. People like the opportunity to add a range of reactions to posts and private messages, ranging from the typical “liking” of posts to a flurry of animated hearts when you spread the love in private Facebook messaging. These micro-interactions enable users to interact with others without having to reload the page. This is in contrast to the usual static website user experience, which needs visitors to reload pages to do actions such as posting a review. Such a scenario may appear to be a little annoyance, but it presents a speed bump for clients, causing some of them to bounce off the website, and resulting in lost conversions. Micro-interactions assist to smooth out these bumps and give consumers more complex interactions. Utilizing micro-interactions on your website will allow visitors to converse in real-time while also increasing the speed and connectivity that they have come to expect in a mobile-connected environment.

Ensure Responsive Design

Responsive design is more of a philosophy than a fad, and it has been around for a while. Nonetheless, its significance cannot be overstated. When your website is responsively developed, it resizes to look appealing across numerous screen sizes: smartphones, tablets, TV, wearables, or desktops. Despite the UX revolution having been ongoing for more than a decade, it has only lately gained traction on a larger scale. We anticipate that this design aspect will continue to evolve in 2019 to embrace new types of technology such as Augmented Reality and Virtual Reality.

Get Creative With Infographics

Seeing your message in a creative and easy-to-digest format, such as an infographic, makes it far less daunting for your prospects. An infographic enables you to simplify and combine your material into a visually appealing and readily digestible format. Visual elements are more striking than sentences or words. They are also considerably more likely to react and respond to information given graphically, such as in an infographic. Infographics are far more popular and shareable than any other sort of material. Making your material visually appealing makes it simpler to share, remember, and refer to.

Attractive and distinctive designs can make your brand known and recognised, while also capturing potential clients’ attention and interest. They also can foster long-term and significant relationships with those with whom you do business. When you plan and design your website, it provides a distinctiveness and uniqueness that enhances your consumer experience. By understanding the elements of design, you can create a content strategy that will elevate your content marketing. When you collaborate with Blurn, they ensure that you are putting design at the forefront of your marketing plan fosters memorability and loyalty, giving you the biggest competitive edge in the world of content marketing.