There’s no denying that social media is an integral part of every business these days. No matter what kind of business you are, if you’re not online, you’re missing a huge marketing opportunity. 

Wondering about ways to use social media to advertise your golf business? We’ve put together some ideas to get you seen online. 

Thankfully, most of these ideas are easy to implement and are nothing to be intimidated by. They can be run on most platforms, so no matter where you’re currently sitting with your social media presence, give them a try! 

Run Giveaways 

Everyone loves a giveaway! This is an excellent way to generate interest and engagement, as well as build up your following or generate leads (depending on your goal). 

Make sure you’re offering an enticing prize. A free round for two or three golfers is a great idea to get people there. Items from the pro shop are also likely to entice, and even better if they’re branded with your golf club’s name. 

There are two easy ways to run contests: one, do a random name draw from your followers (which will encourage people to follow you) or have a point to the contest, like choosing the best new name for the signature hole or doing a golf trivia game! 

Get Visual 

Let’s be honest – golf courses are generally pretty stunning. Show that off! Text alone is not going to get you anywhere online, so you’ll need to get creatively visual to capture people’s attention. 

Try to mix and match photos and videos. Also, try to shuffle them up a bit for interest. For example, on Mondays, post a beautiful view from one of the holes. 

On Wednesday, post a short video of something that’s happening on the course – it could be maintenance work, it could be a superb shot, or it could be the manager encouraging people to come to visit. 

Live streaming is also a great way to make people feel like they’re getting insider info on what’s going on in the course. 

Engage With Fans 

Talk to people! Customers love to feel like they have a close relationship with their favorite brands, and one way you can truly build loyalty is to chat with your fans online. 

You don’t have to have long conversations. But reply to comments, respond to messages, and have a sense of humor. Every now and then, you can also post questions that capture the interest of your fans and entice them to respond. 

For example, golf trivia, “what would you do” scenarios, favorite players, or more close-to-home questions like asking what people think about the course, the clubhouse, or the general experience of being at your club. 

User-Generated Content 

This is a smart move – encourage your audience to create content that promotes your golf course for you! It’s not as hard as it sounds – just encourage them to use your special hashtag or tag your course in their pictures and videos. 

A great way to do this is to run a contest for the best photos on the golf course, for example. Get people to come by for a quick round, snap some stunning pics, and then get them to tag you online. 

That way, you’re popping up on other people’s feeds and becoming visible to their own networks, doubling or tripling your reach! 

Use a Scheduling App 

Golfers are everywhere. There’s no single social media platform where they tend to hang out more than others, so it’s wise for you to be active across a variety of platforms. 

The easiest way to get your content out across all of them is to use an app like Buffer. It allows you to post to any platforms you’re on with minimal fuss, and will save you hours of time and plenty of frustration! 

Conclusion 

It’s time to use social media to advertise your golf course to the masses. Remember, it’s not just locals who are interested in what you’ve got to offer. Golfers travel all the time, and if you’re not advertising yourself online, you could be missing out on a significant amount of business. 

Advertising on social media isn’t difficult, but to have the best effect, it does need to be consistent. If you can commit to posting on your social media regularly, providing valuable content to your fans, and using these tactics to advertise your golf course, you should see a marked difference in a short period of time. 

About the Author

Jordan Fuller is a golfer and businessman who understands the importance of using up-to-date tools and platforms for business. When he’s not on the course, he’s researching and writing for his website, Golf Influence.