Hey, Are you the one who wants to drive organic traffic to your website? Then this blog is to you, which will help you to earn backlinks with the best strategies we have known.
Quick Links
Before that you, must understand two critical aspects of SEO strategy :
- Relevance
- Authority
With relevance – the key is knowing what your audience are looking upto and providing them the highest quality, most relevant content so it’s a no-brainer for Google to serve it up to them.
But this is not always the exact one !
Also, you might think that “authority” is subjective, but Google has one critical way to measure it which is known as backlinks.
What are Backlinks ?
Backlinks (also known as “inbound links”) are links from one website to a page on another website.
Google and other major search engines consider backlinks “votes” for a specific page.
In SEO, backlinks are very important because they are one of the most important ranking factors for every major search engine out there. Pages with a higher number of backlinks tend to have higher organic search engine rankings.
For instance : gozen growth , an evolving product has utilized these backlinks, to rise in the top search pages.
Importance of Backlinks in SEO
Almost, there are 200 known Google ranking factors but backlinks count as one of the most important for Google search. Why ?
That’s because a link to another website is more than just a link – it’s a vote of confidence, a recommendation, a way for publishers to say to their readers, “Here’s a source I trust. Go check it out yourself.”
So the more of these “votes” you have, the higher your site will rank in Google and other search engines.
To boost your SEO performance – Make sure you consistently earn high-quality backlinks to your website, better and faster than your competitor.
Backlinks can demonstrate a relationship between two sites and how each site is working to help the other grow.
This helps readers get the highest degree of information that answers their questions and reminds readers that there is, in fact, a human behind the screen.
Also, Google has confirmed that backlinks remain one of their three most important search engine ranking factors.
How are high quality backlinks earned?
Gaining backlinks is an essential component to off-site SEO strategy. But,do remember that not all backlinks are created equal.
Facts
In the past, tactics such as link farms, PBNs, and comment spam allowed black-hat SEOs to create vast backlink profiles and successfully game the system.
However, these black-hat link-building techniques no longer work because Google has got some better ones than them.
In fact, too many “unnatural” links may even earn your site a penalty.
So, Quality matters just as much as quantity when it comes to backlinks.
The most challenging part of SEO is earning high quality backlinks. You will want links that are:
- Authoritative – The site has an authoritative backlink profile (many votes of confidence), generates a lot of traffic, and even ranks well in the SERPs itself.
In addition, .gov and .edu sites tend to carry more weight, as do industry-leading sites.
- Relevant – The referring page tackles a similar topic or niche.
Example: If your technology company’s homepage gets a backlink from a blog post on “how to golf,” this would not be seen as a relevant or quality backlink.
- Natural – The link is not sponsored, the anchor text is not branded or spammy, and the referring page has a natural number of links on it.
- Unique – You will get an edge if the site refers to you but does not refer to your competitors. Otherwise, the backlink may be good to have, but it’s table stakes.
For a real-world example of a company that utilized these backlinking rules would definitely rise to the top of the search pages.
To help you improve your company’s SEO ranking, We have cultivated this list of creative and unique ways to earn backlinks in this blog.
Some creative ways to earn Backlinks
- Become a Source For Reporters and Bloggers
- Build Links From Outdated Resources
- Reclaim Unlinked mentions
- Publish Ultimate Guides
1. Become a Source For Reporters and Bloggers
If you want to rank on the first page of Google, you need to build backlinks from authority news sites and blogs(white hat links).
Fortunately, this isn’t as hard as it sounds.
All you need to do is use a free service called Help a Reporter Out (HARO).
HARO connects people that need sources (bloggers and journalists) to people that want links and exposure (you).
Here’s how it works — every day, HARO will send you an email with queries from writers in your industry.
You can pick the ones that resonate with your business and respond via email, including your credentials.
Speed is very important here, as most of these writers get many submissions.
If you are among the first to respond, you have a bigger chance to be seen and get selected for the final piece.
If you are selected, you’ll likely receive an email from a journalist or blogger letting you know the article is live.
For instance, here’s an email
It’s one of the best ways to build high-quality backlinks at scale.
And if you don’t receive a follow-up email from the writer,you need not waste your quotes that are not published.
Elsewhere you can create a backlog of content and use it to answer similar questions on Quora, LinkedIn, or even your own blog or social channels.
2. Build Links From Outdated Resources
Find sites in your industry that have:
- Changed names
- Moved to a new URL
- Stopped offering a service
- Stopped updating a resource
- Shut down
Example?
A way back SEOMoz changed their name to Moz (and moved their site from SEOmoz.org to Moz.com)
Find sites still linking to the old, outdated URL
Now that you’ve found a site that was recently re-branded or a site feature that’s no longer there, it’s time to find all of the links pointing to that page.
Just grab the URL of the outdated resource and put it into your backlink checking tool of choice.
Then, check out all the sites that link to the old URLs.
Depending on the site, you should have quite a few link opportunities to work with.
Either way, you want to focus on sites that have the highest Domain Authority (DA).
Lastly, reach out and get your links.
Your last step is to reach out to all of the people that still link to the outdated resource.
You want to give them a quick heads up about their outdated link and gently suggest that they add your link to their site.
3. Reclaim Unlinked Mentions
Reclaiming unlinked brand mentions is probably the easiest, quickest way to build high-quality backlinks.
You can do this using something as simple as Google Alerts.
If you want more insights into your mentions, like the number of shares or the domain authority of the website where the mention comes from, you can opt for tools like BuzzSumo, Ahrefs Content Explorer or Mention.
Often, you’ll notice the author hasn’t included a link back to your website when they mention your brand, product, or service.
That’s when you can send them a quick note, asking for a proper link attribution.
This also allows the publisher to give their readers a better experience, letting them click through and learn more about the brand mentioned. It’s a win -win situation.
The creative part of this tactic is that you can use the same method to reclaim links for other mentions that are related to your brand — including events you organize, employees names, research reports, etc.
4. Publish Ultimate Guides
You already know that the only way to move your site to the top of Google is to build high-quality backlinks.
But HOW do you get other sites to actually link to you?
Ultimate Guides – the perfect solution.
Even though a guide written 6 years ago continues to generate links today.
Why do Ultimate Guides work so well?
Comprehensive guides tend to contain A LOT of content on a single page.
According to SEO ranking factor studies, long-form content tends to perform better than short articles.
Also, ultimate guides cover an entire topic on a single page.
And because your guide is the “go-to” resource for a topic, people will link to it whenever they write about that topic on their blog.
Your first step is to find a topic for your guide.
This is important.
You want to choose a popular topic that hasn’t been covered to death already.
Next, outline your ultimate guide.
This is easy.
Just list out subtopics that make up your larger topic.
For example, listing out subtopics like this:
- What is link building?
- Black hat SEO
- White hat SEO
- Anchor text
- Content
- Email outreach
- Advanced tips
Lastly, write your Ultimate Guide.
Remember, Don’t be afraid to cover everything that you know about a topic.
That way, your guide will be seen as the definitive resource.
All of the above tools provide valuable insights that can help you get started with link building.
They all give a macro view on your backlink profile, but each one comes with different additional information.
Now We’d like to hear from you.
Which strategy from today’s post are you going to use first?
Try it and tell us in the comment section :))