How to prove your business idea can work So you have an incredible business idea – congratulations!

But before you plough all of your money, time and effort into it (and trust us binging Netflix boxsets will be a thing of the past) – how can you be sure this idea will work? Joining us on the night will be three entrepreneurs who took very different paths to validate their ideas from writing a book on the beer industry to get traction with professionals, to popping up at events launches and markets to running an over-funded impressive crowdfund campaign.

These guys have been out and put their ideas to the test and persuaded not only themselves but also investors, friends and future employees, that they were onto a winner. Naked Dough is all about bringing unadulterated EDIBLE cookie dough to the masses. Yup, ’tis true. Their safe-to-eat, indulgent treats can be devoured straight from a tub, munched on a cone or taken home to dig into later. When Jen was sitting at her city-based desk job in 2012, dreaming of having any other occupation, she decided to pack it in and fulfill her life ambition of being paid to have chocolate on tap 24/7. She moved to France to train as a pastry chef, worked in a Michelin star restaurant, then came back to the UK and worked on various foodie projects. It wasn’t until news of the cookie dough craze in the USA had spread over the […]

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