Creating a brand in the modern era is, in many ways, more convenient yet more difficult than ever before. The invention of the internet and various social media has allowed the average person to reach an audience of potentially billions of users and consumers, leading to oversaturation in many markets. With strong competition, you’ll need a clever strategy and marketing to stand out and differentiate yourself. The two most common ways to do that are by marketing your brand through video content or podcasts. While both are very popular marketing methods, each has specific advantages. Keep reading to find out what’s best for your business.
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Video Marketing
Visual engagement
An important part of advertising is grabbing the consumer’s attention. The best way of doing this is by using engaging visual content since sight is the dominant sense in humans. With a video, you’ll be able to use engaging, bright, and colorful colors and sights and other options like visual jokes and professional actors to get your point across. Getting more of the consumer’s attention will allow you to stay in their minds for longer, and they’ll be more likely to remember your brand. Forming a brand identity is half the battle of successfully marketing to customers.
A personal connection to the faces
Video marketing is a good way to portray the most important people in your company. The leaders and executives of your business can feature in these ads, and when they appear regularly enough and in memorable enough roles, people will begin to recognize them. You can even opt to use a mascot, which can be anything from an animal to a cartoon with a broad appeal. This will allow your mascot or company heads to become part of the marketing, forming better and more personal attachments with customers.
YouTube and other social media integration
Videos are the most popular way of consuming media online. Videos are the kind of posts that go viral on social media most often, especially if they’re short and instantly replayable, and this is something your brand can take advantage of. YouTube, in particular, is a massive site with billions of users and is the second most popular search engine behind Google. It’s also a site that primarily hosts videos that get millions of views a day. Making a video ad will ensure you have access to this consumer base.
Podcast Marketing
Better accessibility
One of the biggest reasons podcasts have begun to overtake videos as the most popular media method is their accessibility. Podcasts are incredibly easy to listen to and can be found on any popular streaming site, like Spotify, Apple Music, or YouTube. Most people tend to put them on in the background while working, doing chores, or driving to work or back home. By creating a podcast, you’ll be able to get access to this crowd, who will give you their undivided attention.
Lower production costs
Podcasts have significantly lower costs than creating a full-fledged video ad and often have the same impact. For a video, you may have to pay thousands for a crew, actors, directors, choreographers, editors, and special effects, while for podcasts, you’ll just have to purchase a few mics and a camera at most. This initial cost gets reduced even further if you use a podcast marketing agency with all the equipment needed to make a professional-grade podcast.
Niche targeting and audience loyalty
If you’re a brand operating in a niche sector, paying thousands for a flashy video may not make sense. Instead, you can use the longer format of a podcast to fully explain your product or service and your business’s role in the niche. Niche consumers typically have more loyalty and interest, too, and by being transparent and relatable in podcasts, you’ll be able to win them over, getting a loyal customer base with minimal effort.
Conclusion
Marketing is an integral part of every business strategy. Thanks to the number of businesses established in the past few decades, there’s strong competition in every market sector and industry. You’ll need all the help and advantages you can get in the struggle to stand out in a crowded market. One of the cheapest and easiest ways to do this is by marketing your brand online through videos or podcasts. While both come with their own set of advantages, using the information in this article, you’ll be able to understand which method suits you and your business the best.