Understanding Your Client's Target Audience as a Digital Marketer

Understanding Your Client’s Target Audience as a Digital Marketer

Marketing is constantly evolving. Companies can have trouble deciding where to allocate resources when so many channels compete for their attention. Each is important in its own way, so what is a business to do?

That is where you, the digital marketer, come into the picture. You can help your clients target the proper channels and audiences. However, the key to success is knowing and understanding the audience. Here are ways to help you target the customers who need to know about the clients you work for.

What Is a Target Audience?

It is critical to understand exactly what a target audience is. Businesses have to reach the people who need their products or services. Not everyone requires the same products, so companies have to drill down and find out who does.

You can pinpoint a target audience by discovering who needs the product. Some of your audience’s parameters include:

  • Location
  • Age
  • Income range
  • Interest
  • Life cycle

As an example, a small coffee shop with one location needs to target people in the area — it won’t help much to reach people across the globe unless they can ship the products there. Coffee shops can be popular with teens, college students and adults, so marketing to children would not be helpful.

Discover Your Audience Preferences

The target audience usually has some common traits and preferences. As a digital marketer, you must determine what makes them buy a product. Some things that inspire people to purchase a product include:

  • Price range — bargain hunt or high-cost indulgence
  • Advertising on social media channels — popular platforms for the customer’s age and demographic
  • Dependability — how well the product holds up
  • Appearance — how appealing or attractive the product or service is

Once you learn your target audience’s preferences, you can gear advertising toward them. Say the local coffee shop is in a neighborhood with boutiques and high-end restaurants. Shoppers in the area may be spending their entertainment dollars; marketing the coffee as a luxury product may appeal to them.

Look at the Competition

It is critical to know what competing brands are doing. Understanding what works well for them is as important as knowing what doesn’t work.

Study what marketing channels the competition uses. Are they growing their target audience there? Do their customers spend time in the car, for example, and read billboards? Are they online with increased exposure to pop-up ads? Studying competitors’ marketing channels helps discover where the customers focus their attention.

Observe the competition’s advertising style. What are the images they use in their ads? How are messages phrased? Do they offer discounts or coupons? Branding plays a critical role in marketing. What are the brand’s colors and logo style? The local coffee shop may use earth tones to convey sophistication and rich flavor. By contrast, marketing for fundraising technology for schools may use vibrant colors to bring energy and excitement.

Survey the Audience

Are you looking for a straightforward method of learning about your audience? Try using surveys. It asks customers directly what their needs and preferences are.

You can post surveys online via social media and targeted emails. Keep them short and to the point. Ask questions that help you fulfill your goal; don’t waste time on irrelevant ones. Be as specific as possible so that you don’t wonder how to interpret their answers.

Some examples of good survey questions include:

  • What led you to purchase the product?
  • How was the buying experience?
  • What challenges did you face?
  • Do you believe you got what you paid for?
  • How would you improve the product or service?
  • What do you like best about it?

Understanding the target audience helps you, the digital marketer, aim your efforts in the right direction. Your clients don’t have the time or money to waste on the wrong customers, and neither do you. Finding the target audience increases your clients’ satisfaction and helps you serve them better.

Ways to Fund Your Digital Marketing Business

6 Ways to Fund Your Digital Marketing Business

Digital marketing is one of the most lucrative online careers, but just like any industry, there…

0 Comments7 Minutes

Web Application Development: Trends and Best Practices 2024

Web Application Development: Trends and Best Practices 2024

Web applications are the solutions that are at the core of today’s enterprises. The fast pace of…

0 Comments8 Minutes

How Insights are Reshaping Marketing Strategies

How Insights are Reshaping Marketing Strategies

In today's competitive marketplace, data-driven insights have emerged as one of the strongest…

0 Comments5 Minutes

Top Benefits of Having a Skilled Webflow Team

Top Benefits of Having a Skilled Webflow Team

With a website today being the virtual version of a shop within the digital world, in reality, it…

0 Comments9 Minutes

The Impact of AI on SEO in 2024 and Best Practices

The Impact of AI on SEO in 2024 and Best Practices

In 2024, AI is not just another trend in SEO; it’s a transformative tool that's reshaping digital…

0 Comments4 Minutes

Boost Your Search Rankings with These Free Keyword Tools

Boost Your Search Rankings with These Free Keyword Tools

Introduction In these days’s competitive virtual panorama, SEO plays an essential role in riding…

0 Comments10 Minutes

Optimizing for Screen Readers and Beyond – An Overview

How Web Accessibility Impacts SEO: Optimizing for Screen Readers and Beyond – An Overview

The term web accessibility refers to providing websites for all users to access, no matter the…

0 Comments14 Minutes

omnichannel POS system

How an Omnichannel POS System Can Transform Your Ecommerce Store

Omnisend reports that retailers using at least three channels offer a 494% higher order rate…

0 Comments14 Minutes