Do you know that the number of online shoppers has crossed 2 Billion? Yes, that’s right. And the number is increasing every single day dramatically. It is because you are now in the digital era, where there is an urgent need for businesses to go digital. This is why more and more businesses are shifting their physical presence into digital stores. Yes, it’s 2022 and the whole world is trying to cope with the new-normal situation during this COVID-19 pandemic time. Though the restrictions are easing now, still the whole world has accepted some of the new trends such as online shopping. So, if you are a business owner, it is obvious that you have also built a stunning online store with a robust platform. There is no doubt that Magento proves to be one of the best online platforms that can help you to build an attractive eCommerce store. But make sure you are investing update your Magento-based eCommerce store such as Magento 2 extension to stay competitive and attract more customers to your store. There are many Magento extensions you can choose to optimize your stores, such as Magento 2 Custom Checkout Fields, Dependent Custom Options, and Product Custom Tabs,… If you hire the best Magento Development Company and choose the best hosting for Magento, you can get the best benefits of Magento 2 extensions. 

A Brief Overview of Magento 2:

The initial version of Magento eCommerce platform software has been there since 2008. But in 2015, Magento has launched its upgraded version named Magento 2 intending to solve some of the flaws of the Magento 1. x version. Moreover, at the end of June 2020, Magento has officially stopped supporting Magento 1. It simply means that Magento will no grand more patches or updates for these products. So, there is an urgent need to switch Magento 2 which is currently the only viable version of Magento out there. So, it is obvious that if you are still in Magento 1, you will face some of the challenges to run your online eCommerce store such as:

• Security Risks: Without official updates from Magento, your eCommerce store is now vulnerable to hackers. It is because your store is no longer be PCI Compliant which is a set of standards. It can lead to big penalties until compliance is reestablished.
• Payment Gateways: If you are still in Magento1, there are limited types of payment gateway options that you can offer to your customers. 
• Extension Updates: Several Magento 1 modules and extensions are outdated. It will result in the low performance of your eCommerce site.
• Lace of Developers Support: It is obvious that the Magento developers are likely to focus more of their energy on Magento 2 store projects which are trending. So, if you are still with Magento 1, it will be difficult for you to find efficient developers for your Magento Development.

Look at the Benefits of Magento 2 Extension for Your eCommerce Store

There is no denying fact that Magento has emerged as the most popular eCommerce solution in the world. You will be surprised to know that there are more than 315,000 developers, Magento is now used by more than 250,000 merchants and also facilitates more than $155 billion in gross annual merchandise volume. With this larger community, the Magento platform is going through a rich development phase, which results in launching Magento 2 with the main goal to improve functionality and user experience compared to Magneto 2. With the larger community, the Magento platform is going through a rich development phase. Let’s take a closer look at the top benefits of the Magento 2 extension of your eCommerce store.

1. Improved Performance: Magento 2 offers improved flexibility and scalability as compared to Magento 1. It has an advanced indexer that will help your site to speed up query performance. In addition, the indexer also stimulates the overall speed of an online store as it works efficiently to update data related to your eCommerce stores such as catalogue data, users, prices and the appearance of your store. Moreover, Magento 2 is featured with effective core integration with Varnish Cache, leading HTTP accelerator technology that will allow you to offer full-page caching of your online store to your customer. It will help your website to load faster, in less than 3 seconds. No doubt it will give pleasure to your customers. So, it is recommended to opt for the best Magento Development Services to get an effective Magento-based eCommerce store.
2. Customer Satisfaction: Magento 2 is capable enough to offer the best shopping experience to the users with its provision for various upsells and cross-sells features. With Magento 2, you will be able to add promotions to checkout pages that can boost your sales by reducing the Magento store’s cart abandonment rate. In addition, Magento 2 will also enable you to add rich media features such as videos to describe your products to your customers.
3. Mobile–Friendliness: A recent study shows that now people are likely to search for their desired products or shop for them through their smartphones and the fact is that around 65% of people now switch to their smartphones to make an online purchase. So, as a business owner, you need to ensure that your Magento-based eCommerce store is easily accessible for mobile users. Magento 2 is developed to deal with this issue and thus it has become one of the best mobile-friendly eCommerce platforms. Also you can hire magento developers, they’lll design your site in such an effective way that it can be viewed by all devices ranging from different screen sizes and resolutions. Again, it will allow you to manage your online store in a hassle-free manner. 
4. SEO Features: One of the major attractions of Magento 2 is its SEO features. Yes, that’s right! It is designed in such a way that will drive traffic towards your eCommerce site from organic search. So, with Magento 2, you will get all the advantages of SEO features that you need for your online business to run smoothly. It will enable you to craft SEO-friendly URL structures, meta-implementation throughout the website, the introduction of rich snippets, set up and optimize XML sitemap, host of marketing features. These features are indeed necessary to improve your site’s search engine ranking such as Google, Yahoo, Bing etc.
5. Social Media Integration: Social media integration is no doubt a necessary part of every eCommerce platform and Magento 2 is not exceptional. If you are a business owner, you must know how important it is to integrate an eCommerce site with popular social media platforms such as Facebook, Twitter, Instagram to increase the reach of your business. For instance, Facebook now emerges as one of the leading social media platforms where a large number of potential customers spend a much time hanging out. So, it’s a great chance for to you captivate their attention towards your business. You will be super excited to hear that Facebook feed Magento 2 extension by allowing the business owners to promote their page on the main Facebook shopping sites. It is the easiest way to attract customers to the products or services you offer. It will also allow the visitors to interact with you through the Facebook page right from the websites. Now you can easily understand that more interaction will result in more leads and conversions.
6. Limitless Customization: There is no denying fact that customization is essential to make your eCommerce store stand out amongst the crowd. It is because every business demands unique features and functionalities. If you opt for the Magento 2 extension with the help of the best Magento Development Services, it will enable you to install your themes easily, look for extensions, and custom develop that will suit your business. with Magento 2, you will be able to add user-friendly features such as quick view, access to foreign currencies and language that will help your business to cross the geographical boundary. In addition, the wide range of customization of Mango 2 will allow you to manage multiple stores under a single roof. So, it is a complete pleasure that you can get with the extension of Magento 2 and the similar thing you can offer your customers.

Wrapping up

Magento 2 is simply a win-to-win solution not only for both the business owners and the customers but holds several benefits. Again, if you consider it from the perspective of the developers, they can also enjoy this improved version that will improve their efficiency, performance and capabilities. 

So, if you are a business owner, no matter whether small or large, startup or medium, Magento 2 can be the perfect eCommerce platform for you. Again, if you want a multi-functional business with thousands of products and multiple warehouse locations, you cannot find a better option than Magento 2. It is because the benefits of the Magento 2 platform are beyond any imagination. Apart from the above-mentioned benefits, there are several other benefits that you can get from your eCommerce store based on Magento 2 such as security features, huge community support, marketplace integration, intelligent search options, flexibility, hassle-free order management and many more. But make sure you opt for the best Magento Development services from a reputed Magento Development Company.