A website that is difficult to use gives the impression that the business doesn’t care about making things easier for its customers. When it comes to online customer experience, your websites design and user interface can either elevate or demote the perception that people have of your brand.  

For instance, if you visit a website that is frustrating to use, you’re probably going to think about the bad experience you had with it whenever you see or think of the brand. Whereas, if you use a website that is user-friendly and easy to navigate, then you’re most likely to shop from that website more often.  

Considering the digital age, we are living in, it is essential to have a strong online presence to guarantee the success of your business. And when it comes to website designing, UI/UX branding is the first thing that comes to mind. 

Read down below to find out more. 

What is UX Development? 

UX or User Experience development refers to the process of making a website more usable, interactive and engaging. In short, it is the procedure of developing and improving the quality of experience of users when they visit a website or application. 

Unlike UI development, UX development does not focus on the visuals; instead, it aims to improve the overall feel of the experience. It basically focuses on wireframing a website, and structuring all its elements and components appropriately to create the user flow. 

What is UI Development? 

UI or User Interface development refers to the process of improving user’s interaction with a website or application, making it as simple and effective as possible. It basically focuses on the design and the look of the application/website. The elements of a website such as the icons, page, buttons, menus and all other visual elements contribute to the user interface of that website. 

Role of UI/UX in Branding 

When it comes to a website, UI and UX design go hand in hand. How so? Well, a well-developed website with a good design helps improve user experience, and good user experience means a better and stronger brand reputation. Hence, when used with one another, UI/UX design helps in successful branding. 

Hence, both of these can’t function without each other. While a user interface designer is responsible for creating the design for a website that is smooth and easy to use, a User experience designer ensures that the design is created in the most efficient manner for optimal output. 

The main goal of every business is to increase revenue and boost growth. UI and UX design can be extremely important when it comes to achieving this goal. Using UI/UX design together can help attract more customers to your website, which ultimately leads to more sales and revenue. Not only this, a good website interface and user experience can help a business form a loyal customer base. Thus, helping the businesses remain stable in the long run as well. 

The importance of UI design and UX design is even more crucial for small to medium sized businesses as the first impression has a lasting impact on the customer’s mind. Making use of UI/UX elements together, the right way, can either help you increase your customers, or lose them completely.  

Let’s summarize the reasons UI/UX branding is important for businesses: 

• It makes websites/apps easy to use for customers.
• It helps turn potential customers into loyal customers.
• It helps maintain user retention.
• It helps increase traffic on your website/app.
• It helps increase revenue and boost growth.
• It helps save time and additional cost spent on re-building/updating the website every now and then.

Takeaway: 

A great share of your business growth depends on the site or app that your business holds. The right UI UX design services company can help provide your business with a website that will successfully scale your business within no time.