Knowledge of the latest eCommerce trends in 2021 is essential to boost traffic and convert visitors to loyal customers. Undoubtedly, e-commerce has developed so that modern customers are satisfied and shopping online is easy.

Earlier, the capabilities of eCommerce were relatively limited. However, all the improvements have taken eCommerce to new heights with the customization features, advanced integration, and enhanced return policies.

Statistics say that e-commerce will grow to $6.54 trillion by 2022. However, every year several trends emerge to assist companies to grow and remain competitive – 2021 isn’t any unique.

So, to make the most out of your eCommerce business, ensure you utilize all the eCommerce industry trends. 

Why are eCommerce Trends Important?

Undoubtedly, the eCommerce world is growing competitive with each passing day. And constant monitoring of trends is vital to stay ahead of competitors. Regardless of how well your eCommerce store is established, not adhering to the trends can make it lose its presence and performance drastically. 

Hence, analyzing the trends and adopting them at the right time can help your brand move forward towards success. 

Top eCommerce Trends 2021

Mobile Commerce Will Continue to Rise

If the loyalty and trust of customers are built into online shopping, they feel more confident in buying using mobile devices.

Stats put it better:

• It is expected that mobile devices will make up a total of 73% of eCommerce sales
• Also, 30 percent of shoppers are likely to leave the cart if the site is not mobile-friendly

Hence, these numbers can not be overlooked. Boosting the eCommerce experience for mobile users can be a great way for businesses to explore more. 

You must enhance your customer experience as a business owner. Besides experience, you must focus on ensuring that the platform is optimized for multiple devices. For example, 

• Check out your online store for mobile-friendliness
• Perform Accelerated Mobile Pages (AMP) to helps visitors browse the site using mobile devices
• Provide a smooth checkout method and simplify it 

Voice Commerce is Increasing

People have now become more dependent on voice support devices like Alexa, Google Home, etc. Right from waking up to making online purchases, voice search has become the need. 

In addition, by 2022, the sales from voice commerce are expected to equal $40 billion.

Thus, your online store for voice search needs to be optimized.

Optimizing your content and integrating answers to common customer searches can help drive traffic from Voice searches.

Drawing customer attention and providing customers with value through targeted content is crucial. It helps them move in the direction of finding what they want.

Therefore, if you run an eCommerce store, benefit from this changing digital trend and beat competitors.

Thinking about how your eCommerce website can be prepared for voice search questions? Below are the ways to follow:

• Optimize your voice search content
• Provide mobile and website voice-based navigation
• Ensure that customers can purchase using a voice command

The Need for Sales Associates Will Evolve

There is no doubt that the success of retail businesses also depends on the store staff.

By 2021, companies will continue to guide their customers through chat, text, or video calls throughout their shopping journey. In addition, it will increase brand loyalty enormously and will not end with a single purchase.

In addition to converting one-time buyers to loyal consumers, sales partners act as brands’ faces.

Expanding Importance of Social Media

There is a rapid increase in the number of social shoppers. The new features like Instagram Checkout and Buy option button on Facebook are growing the eCommerce popularity.

With a large population spending more time on social media, eCommerce companies can look for support from influences to get discovered by the target audience.

Online stores, like Shopify, can also easily connect websites to social media channels. This helps people to navigate and buy directly from social media.

All social network platforms such as Instagram, Facebook, and others act as brand inspiration. These help companies reach the target market as people scroll their feeds. Magento eCommerce development services are also available, which help companies develop the stores more effectively and make them compatible with all social platforms.

All in all, social media has become a regular part of our everyday lives and will continue to be. Thus, it is time for enterprises to integrate their social media plan into a shopping approach.

Augmented Reality Will Transform Buying Experience

Stats say that by 2022, Augmented Reality will be used by 120,000 eCommerce shops to provide customers with a rich online buying experience.

AR can be a turning point for online shoppers. Providing a shopping experience with AR can change the way customers view the products they want to buy.

Customers can understand their needs better and see if the specific product can satisfy these requirements. Overall, such a personalized experience will make it possible for consumers to shop online better.

Currently, companies use AR to boost their customer experience. It also enables buyers to explore and test products the same way they do when shopping in person.

Visual Commerce is No Option

It’s not so easy to run an e-commerce shop. However, one difficulty is selling the products to consumers without a chance to experience or evaluate the product. This is where visual commerce comes as the solution. 

In simple terms, visual commerce is the next generation to simple visuals. Instead of simply showcasing the product photos, it helps to improve the marketing effort, taking sales to the next level. It includes a wide variety of content, media, videos, and Augmented Reality (AR).

Below are some ways you can count on to utilize visual commerce:

• Use visual search tools to allow buyers to apply images to find products
• Create your best-selling product’s 360-degree videos or images

Wrapping Up

These trends must be kept in mind by all eCommerce firms which are interested in dominating the market in 2021. No matter which trends you choose, ensure you strive to improve the shopping experience and build long-term relationships. Make sure you take your eCommerce store to new heights and experience the benefits of these eCommerce trends in 2021.

Thanks for Reading!!

Bio: Aria Johns is a custom Magento developer & technical writer. Currently, she is associated with Magentofx – Magento Development Company. She loves to share her technical knowledge with others.  You can learn more by following Magentofx on Facebook, Twitter, and Linkedin.