Search engine optimization (SEO) is a popular digital marketing strategy that involves optimizing a company’s online presence to increase brand recognition and website traffic by increasing rankings in search engine results. Search engine algorithms change regularly. For example, Google ran more than 800,000 experiments in 2021 that led to 4,000 changes to their search algorithms in that year alone. Therefore, it’s important to stay on top of the trends to produce the best results. Learn more about the top SEO trends in 2024 in Perth.
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SEO Basics
The majority of consumers perform research online before making a purchase. However, most online researchers don’t go past the first page of search results, making the first page valuable real estate in regards to digital marketing in Perth.
Search engine optimization (SEO) involves numerous variables in an effort to satisfy the complicated search engine algorithms. On-page SEO uses the content you produce to increase search engine results, and technical SEO takes place on the back-end of web development.
On page SEO includes:
- Keywords
- Internal links
- External links
- Headers and sub-headers
- Valuable information
- Videos, photos, and graphics
Technical SEO includes writing meta details for each page on a website, writing alt tags for pictures, and load speeds.
Key SEO Trends Set to Define 2024
Artificial Intelligence (AI)
One of the latest trends in the digital marketing industry is artificial intelligence (AI). AI is currently being used to help write website content quickly, such as blog posts and YouTube video scripts. Content creators should add additional content to AI-generated text with citations as well as internal links to make it original. Search engines may flag content that appears to be written by AI tools.
Google is currently creating a proprietary AI tool filled with pre-existing information known as Google Gemini, which won’t have the same SEO-related roadblocks related to other AI tools.
Video Content
Online video content has improved in speed and quality over the years, meaning more and more online users are relying on online videos to receive information. Video content is especially useful for how-to guides and product demonstrations. It’s a good idea to have a video or two on your website, but too many videos can cause your website to load slowly, which can deter visitors. Therefore, it can be best to post video content on social media sites and link to new videos on your website.
It can be helpful to have content available to online users in multiple different mediums in order to maximize exposure and increase accessibility to all users. For example, you can present the same content in blog form and as a video.
Intent
Intent refers to the reason a consumer is searching a specific keyword or phrase. Search engines have advanced to the point where they will identify content that directly solves the customer’s problem. Therefore, it’s a good idea to identify the problem in the title of the content and address the issue immediately.
There are four different types of intent:
- Navigational – when users want to visit a specific website or webpage
- Informational – when users are looking for information
- Transactional – when users are looking to buy something
- Commercial – when users are comparing products or services
Keyword Research
In order to resolve the customer’s problem, you need to learn what problems people have when they need products or services in your industry.
SEO Perth experts research the internet to find popular keywords and phrases. Starting with a basic search, they will be able to identify the phrases people ask online. They will also research the competition to see what they can do to create content that is more useful to the reader.
Responsive Websites
Consumers are performing research on companies and products online these days, and they use a wide range of devices. You need a responsive website that automatically adjusts to the size of the screen, whether the consumer is visiting the site on a smartphone, tablet, laptop, or desktop. Nonresponsive websites require you to get unique website design for both your standard website and the website people will see when they use their smartphone or tablet.
Backlinks
Backlinks are links incorporated into the body of online content that directs readers to another website. When used properly, backlinks can be a great tool for SEO. Search engine algorithms recognize high-quality backlinks and prioritize those webpages over others, but what makes a good backlink?
Some of the qualities of a good backlink include:
- HTTPS or SSL in the domain
- Site with traffic (preferably increasing traffic)
- Site is relevant
- Natural anchor text
- No adult content
Social Media
More than 21 million Australians use social media every day, with Facebook and Instagram as the most popular social media platforms. Social media is especially popular with the younger generations, but it’s important not to forget its usefulness as a way to connect with mature consumers, too.
When establishing a social media marketing campaign, you’ll want to prioritize platforms used by your target audience and create content that will catch their attention.
On top of the content you create, you’ll also have the opportunity to pay for ads on popular social media platforms.
Get SEO Services from the Experts of Digital Marketing in Perth
Digital Hitmen provides high-quality and comprehensive digital marketing in Perth, including SEO services, web design, social media, free online resources, and more.
Contact Digital Hitmen for more information about how they can help your business get to the next level.