Marketing, in simple words, is the process of trying to promote or sell a service or product. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

How to use Marketing as a tool to communicate effectively?

With the internet’s emergence, information platforms have become accessible to most of the population. When marketers use these platforms to communicate with the target group, sometimes the message is received incorrectly. Now, with the democratization of information it is as much the responsibility of the audience to verify what they are purchasing as much as it is the marketers’ responsibility to advertise correctly.

It is a symbiotic process. With traditional marketing disseminating to a general audience, leading to excess expenditure without enough revenue generation, digital marketing enters the scene. Digital marketing allows the following:

1. Measurability

Allows marketers to assess the effectiveness of their communication.

2. Push/Pull Marketing

Pull: search is driven by human curiosity.  Push: Marketers use banners on websites to grab your attention even if you were not looking for it. 

3. Real-time marketing

Digital Marketing uses short and more flexible planning cycles so they can modify their campaigns based on audience feedback.

4. Zero moment of truth

Consumers looking for reviews to make an educated decision about a purchase. Marketers need to have a digital presence because it is the starting point of a consumer’s purchasing journey.

With traditional marketing, the aforementioned is a task, if even possible.

Difference between Digital Marketing and Traditional Marketing:

Digital Marketing: You can engage with people individually. The level playing field exists, and there is a democratization of information and budget. This allows users to create a demand for a safer alternative unless it becomes mainstream and widely available without compromising your data and privacy.

Traditional Marketing: Microtargeting, an ad start is put out by a marketeer to communicate with the audience in a broad way. You spray and pray. You can’t engage your consumer in whatever conversation you are having.

1. Specificity
2. Pricing
3. Type of Marketing
4. Direction of Communication
5. Scheduling
6. Communication with Consumer
7. Availability
8. Language
9. Response Time
10. Cost

You can choose what form of marketing would work best for your brand and what it delivers. When it comes to marketing there is no right answer. To engage with the consumers’ several ad agencies and marketers use tools to help design creative copies and ads. These are extremely helpful tools that make strenuous tasks easier. These must-know tools in marketing are:

1. Erase.bg: Erase.bg delivers on what its name promises. The website allows the user to remove background from their pictures in an instant. It fulfils the wishes of people who want to have the perfect picture for their social media profiles but have little to no photo editing skills. Erase. bg creates stunning photos with striking effects and new background features with gradients, patterns, textures and more. Rotate it. Flip it. Download it. These are simple steps that deliver stunning and impressive results. You can edit your photo anyway to get the size and style that you want. The versatility of the software is such that you can create custom WhatsApp display pictures with gradients and patterns. Boost your social media likes by flaunting your creativity, and get the right image format for government documentation.

2. Trello: Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process. Imagine a whiteboard, filled with lists of sticky notes, with each note as a task for you and your team. It keeps you connected to all of the teams in your life with real-time updates meaning everyone shares the same perspective.

3. Adobe Photoshop: Adobe’s world-class imaging and design software are fundamental for most creative projects, from photo editing and compositing to digital painting, animation and graphic design. And now you can harness the power of Photoshop across desktop and iPad to create wherever inspiration strikes. It allows even newbies to touch up recent photos, and experienced graphic design professionals to create ad copies, logos and marketing pieces. They offer a vast collection of filters, tools and palettes, Photoshop offers benefits to users possessing different level skills.

4. Canva: It is a Design Tool with 200,000 Photos, 57,000 Graphics, and 13,000 Videos. One can create a whole world of videos and designs with all these resources. Canva has free Straightforward Design Software with a simple to use interface.  It is free to use and open for everyone. You can use it for designing copies for social media, marketing campaigns, or projects. There are a few features in Canva that are useful for professionals which can be accessed through a pro membership. It offers a premium library of stock photos, fonts, shapes, and templates. You can also make in-app purchases if you don’t want to buy the Pro version.

5. Adobe Illustrator: With Adobe Illustrator, you have an added layer of flexibility when working to customize your workspace. The interface allows for custom viewing with an option to enable space-saving as well. These processes allow you to work on your project in whatever method is most comfortable, without compromising on complete control over all the available options. It allows for in-panel editing, is completely scalable, creates files in manageable sizes, creates print and web graphics, and is compatible with almost any computer system.
   
6. Easysendy: EasySendy is an excellent solution for those with an extensive email list or looking for email marketing alternatives.EasySendy is the premier email marketing platform for online gig creators, including bloggers, podcasters, vloggers, business coaches, YouTubers, writers, consultants, freelancers, authors, coaches, musicians, photographers, and startups businesses.Using EasySendy email marketing software, you can launch various campaigns to engage your subscribers and customers with autoresponders and drip campaigns. Furthermore, you can engage with Facebook Messenger subscribers using the software.

Conclusion:

With an array of tools in the marketing market, finding the one that works the best for your brand can be a tedious affair. However, using these simple, user-focused apps and websites allows for easy navigation and the creation of creative copies with excellent designs. Your target audience awaits you.