Are you prepared to stay ahead of the curve in 2024? If you want your business to succeed, it’s critical to keep up with the most recent trends in social media, which are constantly changing. Here are the top 8 social media trends that you should be aware of for 2024!
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1. The Creator Economy Will Keep Expanding.
The Creator Economy is a term used to describe the rapidly growing population of independent creators and entrepreneurs aiming to create unique products and services and monetize their creative passions. This emerging economy is characterized by creativity and innovation, as individuals of all backgrounds work hard to turn their ideas and talents into successful businesses.
Marketers from various industries work with creators to increase engagement, strengthen social communities, and reach new audiences. As the market becomes more diversified and targeted, more brands will be able to locate and connect with creators operating within their target market.
Successful content creators inspire communities in addition to producing content. They foster community by fostering shared identities, interests, and pastimes. Major brands are beginning to recognize the value that those pre-built communities offer. They are very valuable.
Whether you want to expand your clientele or attract new ones, connecting with your audience through original content is a great strategy. Marketing professionals cite audience expansion and engagement generation as their top two creator marketing objectives.
It’s an exciting new landscape for people who want to make a living doing something they love. This groundbreaking economic concept has gained traction in recent years, allowing independent creators to take charge of their futures – whether it be fashion design, art curation, writing books, launching podcasts or starting a travel blog.
Ultimately, the Creator Economy encourages individuals to blaze their trails, express themselves creatively and find success within an increasingly diverse economy.
2. The Rise of AI.
The future is here, brimming with exciting artificial intelligence (AI) possibilities. AI is no longer the stuff of science fiction — now, it’s available to everyone in various ways.
From commercial applications to home automation assistants, AI technology has been revolutionized at an astonishing rate to make our lives easier and faster. Thanks to AI, quickly finding information, breaking down data easily, automating simple tasks, and providing faster access to digital services are just a few clicks away.
Even more, humans are learning from the capabilities of AI so we can create smarter technologies for further innovation. The opportunities created by the rapid progress of AI seem limitless, making it an exciting time for all.
Copy generators such as Chat GPT and Jasper.ai are also gaining popularity among brands and creators to assist them in creating outlines or ideas for written content.
Though AI cannot replace originality, creativity, and thought leadership, these traits are likely to become more prevalent in the years to come.
3. Less Linearity in Storytelling.
The concept of telling a story mid-way through rather than at the beginning has been growing in popularity since 2022 and looks set to become even more widespread in 2023.
After all, what better way to spark conversation and send a message than by using surprise and intrigue? Establishing a narrative halfway through is engaging, attention-grabbing, and an entirely reliable way of gaining the attention of your target audience.
Even if people don’t know the full story, they can’t resist trying to find out how it ends! Plus, it encourages viewers to seek out further pieces from you or your brand as they feel invested in discovering the truth.
So it’s definitely worth trying out this age-old trick of sharing part of a story that builds suspense – you never know where it might lead!
What better method to catch someone’s eye than to instill a small sense of fear of losing out?
4. Exciting Brand Activations in the Metaverse.
As metaverse and augmented reality (AR) technology continues to advance, marketers are looking to the future of social with increasing investment into metaverse brand activations.
Many anticipate over a quarter of marketing budgets will go into this social strategy in the coming years, setting the stage for an exciting 2023 when many can benefit from what’s been learned by early adopters.
Until then, these activations will help provide learnings and practices to brands that haven’t yet pursued metaverse exploration. Metaverse Brand Activations will take center stage soon–so consider investing today if you want to stay ahead of the curve!
5. The Rise of LinkedIn Creators.
Did you know that LinkedIn is older than Facebook? The reason it is on our list of social media trends to watch in 2023 is because of organic engagement.
LinkedIn Creators have been making the most of the platform more and more, building their brand with killer content and setting themselves up as authorities in their field. The best LinkedIn users are even going the extra mile and having ghostwriters help create content for them – that’s how passionate they are about their work!
It’s easy to forget LinkedIn if you haven’t paid any attention to it in a while, but it’s becoming a must-use for networking and learning about industry trends. Those smart enough to jump on this LinkedIn trend early will set themselves up for success.
6. Content That Is “Edutaining” Will Prevail.
Today, adults can enjoy educational entertainment. Only a few niche industries have recognized the value of producing entertaining, educational content. Everyone will participate in the fun in 2023.
The creation of thoughtful, save-worthy content was extremely successful for brands in the fintech industry last year.
The rise of short-form video has transformed how people consume information online. This shift provides an opportunity for marketers to bring educational content to their target audiences through creators’ work.
Educational content like fun facts, tutorials, and explainers wrap up information in smaller, more digestible pieces that can captivate viewers and offer them new learnings or perspectives. If a brand is looking for a hands-on approach to marketing that encourages engagement with their product or service, investing in educational content is a great option.
7. The Focus Is on SEO and Keyword Search.
Optimizing posts with keywords is necessary if you want your content to be found in the digital age, especially when nearly half of Gen Z utilizes TikTok and Instagram for their search queries. However, just because Google no longer dominates the information-searching market doesn’t mean it should be discounted entirely.
With its vast range of digital resources, it still has a mainstay in the online search community. Our overall approach to seeking out useful knowledge at an authoritative level has changed – users want to dive into curated and unique experiences, with more of an exploration mindset than before.
Social media platforms like TikTok and Reddit provide just this sort of content creation and ingestion engagement for users, making for a more entertaining and fruitful search journey.
8. The Upcoming Social Media Trend Is Employee Advocacy.
Social media trends for 2023 are poised to be dominated by employee advocacy. Employee advocacy is having employees promote a brand or product through their personal social media pages and accounts.
With such personal endorsements, companies can reach Social Media users in different communities and drive them to conversion much faster. As the Social Media world continues to evolve, companies must explore the potential of their Social Media assets: their collective staff Social Media outreach.
Companies whose employees engage in Social Media trends such as employee advocacy can benefit from increased brand awareness, more effective customer communication, and improved marketing performance. Social media platforms are becoming an integral part of any marketing strategy and employee advocacy is quickly emerging as one of the most desirable ways to strengthen these campaigns.
In Conclusion
The social media trends for 2023 will feature ever-evolving platforms, a focus on SEO and keyword searches, and an emphasis on edutaining content. Additionally, brands should not ignore the potential of employee advocacy and leveraging LinkedIn for networking.
As the digital space continues to change and evolve, marketers must stay ahead of the curve to stay competitive and successful. By embracing these trends, companies can set themselves up for success in 2023.