There’s no denying it! Search engine optimization, or SEO, is still king. No matter how many new platforms emerge, we all know that Google and other search engines are the best way to get traffic to your site. Only a few years ago, you could create blog content, sprinkle in some popular keywords, and wait for your page views to soar. But now, due to the google update getting traffic on the website is a bit difficult. So you need to hire a SEO agency. They are familiar with the latest SEO trends. They will provide a seo audit and their strategic plan, which they will help to rank your website.
Quick Links
But as more people have learned about SEO tricks, Google has gotten smarter at detecting them, and now the latest search engine algorithms are out of reach for most marketers. As a small business, you may not be able to afford an in-house SEO team, but you can always opt for affordable small business SEO packages. These packages comprise everything from SEO audit and keyword research to social media scheduler.
Additionally, there are a few tried-and-tested strategies that can help get more people to visit your site organically. Here are the top five SEO hacks to improve website rankings and drive more organic traffic.
Target Long-Tail Keywords
Long-tail keywords are more specific and more targeted. They’re also more expensive to rank for, but they have a higher conversion rate and are more likely to be searched for.
If you want to target long-tail keywords, it’s best to start with your existing content base by identifying all of the keywords that already rank well and have good search volume) on Google. Then use this data as a starting point for your keyword research, and make sure you write new content with those terms in mind.
For example, let’s say a person owns an online dating site called “Date Me.” If someone searches for “dating sites free” on Google, the site should rank fairly high because it contains relevant information about free dating sites. It should happen even though many other competitors offer similar information at this level of specificity, such as “free online dating.”
But if someone searches specifically for “free Christian dating sites,” the site won’t appear in the first few results unless there are articles about these topics specifically on the website.
Create Impressive Meta Descriptions
The meta description is the snippet of text that appears in search results. It’s what gives you a sense of what the page is about and why it’s relevant to your search query. You should be optimizing these descriptions for each page on your website, as they can make or break how many people click through to read more.
You can use Google Search Console to see what meta descriptions are currently being used for each page on your site. Simply navigate to Search Traffic > Search Analytics and select “Search Queries” under “Queries.” Click on a query and look at its results. If you see a lot of searches with no result shown, there’s probably room for optimization.
This is where Yoast SEO comes in handy. It has a feature specifically designed for writing optimized meta descriptions. Once installed, go into WordPress’ Dashboard > Plugins > Add New > search “Yoast SEO” and install it like any other plugin would be installed. When you log back into WordPress’ Dashboard > Plugins screen again, just click Activate next to Yoast SEO so that all its features will normally work without requiring logging out/logging back in again before using them every time.
Focus on Evergreen Content With Over 2,000 Words Per Article
In the world of SEO, evergreen content is a piece of content that is timeless, relevant, and valuable. Evergreen content can be used over and over again for years to come because it has a long shelf life. It doesn’t lose its value or significance when new information comes out. Instead, it’s often referenced as an authoritative source for many years (if not decades).
To succeed in SEO, you should focus on creating evergreen content with over 2,000 words per article. It will allow you to provide your readers with quality information that they can refer back to whenever they need help on this topic again in the future. And thus making your website more trustworthy and authoritative within Google’s eyes.
Optimize Images on Web Pages
Optimizing images is a good way to improve your website’s SEO. You should always use keywords in the alt attribute of your image and make sure that the filename is keyword-rich. You can also add relevant keywords to the title attribute of an image.
It will help search engines better understand what the image is about, which will increase its chances of being found by people searching for it on Google Images or Bing Image Search. To further increase its visibility in search results, make sure that each page has at least one image with a title tag containing relevant keywords describing what page it belongs to. It’s also important not to forget about using descriptive file names for all images.
Build a Social Media Presence
One of the best ways to get your business in front of a wide audience is through social media. If you’re not using social media, it’s time to start. It does not mean that you need to do everything on social media. But some businesses are not active on any platform right now, and this is something they should change very quickly if they want their brand to succeed in today’s world. There are so many benefits from being present on the different platforms out there.
Having a presence on these networks will help you get more traffic and engagement with your content without having to spend much money at all or even any money at all. It also allows them (the users) to interact with each other when sharing information through comments or likes, which can lead to better relationships between brands/companies and consumers too. Last but certainly not least, using these tools can help build links back up into your website, which helps improve rankings for sure.
Create Silos to Build Relevancy Around Your Site
Silos are a way to organize your content around a specific topic, which will allow you to build relevancy for that topic and improve search engine rankings. They can also help with website traffic, as long as the silo is linked internally to other relevant pages on the site.
The best way to create silos is by using sections or categories on your website. For example, if you have an article about how people should use email marketing campaigns in their business, you may want to create an email marketing category. It will help users find similar articles easily when searching for information about this topic.
You should also consider using keywords in the title of each category/section as well as in any subcategories/subsections within them (like email marketing strategies). This will improve relevancy even further than just focusing on one keyword related directly back up again later.
Measure and Track Your Progress
Google Analytics is the best way to measure traffic on your site. By looking at what keywords people are searching for and their location, you can see how well your SEO efforts are paying off. You can also learn a lot about which devices people use to access your site, which will help you optimize for mobile users if needed.
Another effective tool is Google Search Console, which tracks the rankings of your website in search engines like Google, Bing, and Yahoo. This is a great way to see how much work you’ve done concerning improving visibility for certain keywords or phrases. It also gives feedback on ad campaigns so that you know if they’re working properly as well as letting you know when things go wrong.
Finally, Webmaster Tools is an excellent resource because it gives detailed information about crawl errors and status codes so that you know where weaknesses may exist within the structure of your website before they cause major issues down the road.
Bottomline
To sum up, SEO is no one-size-fits-all job. You will need to put a lot of time and effort into it to see results for your website. But, if you’re willing to put in the work, you could see your ranking skyrocket on search engines like Google and Bing, as well as receive more traffic from users who are looking for services or products related to yours. We hope that some of these tips will help you get started with optimizing your new site so that it can rank higher in search engines like Google.