The ecommerce industry is changing quickly. Due to the pandemic, a tremendous shift towards online shopping has been witnessed. According to one survey, approximately two billion people purchased goods and services online, whereas e-retail sales have crossed 4.2 trillion U.S. dollars worldwide, in the year 2020. 

The year 2020 was the year of the ecommerce boom. And 2021 was the year that hit significant challenges such as data security threats, increased competition, customer retention challenges and many more. So, what more can be expected & what will happen to global commerce? What new trends will define ecommerce? And how will the merchants take advantage of rapidly changing ecommerce trends in 2022? If you run your Ecommerce store with Magneto then you can hire professional Magento expert to customize your Magento store. 

ecommerce trends have constantly been changing and given a new vision to the world. It has eliminated almost all the barriers, such as geographical or language barriers. You can find any product from anywhere, at any time, just by a single click within a fraction of seconds!

As a result, increased digitization has helped meet customer needs, demands and improved the shopping experience. These eCommerce emerging trends will help to grow your business and are giving shape to 2022.  

Top 7 eCommerce Trends in 2022

Some of the eCommerce trends that would help to take your business to the next level are:

Rise of Voice Search

eCommerce has completely changed working and has made its place on the customers’ screen. Moving to the next level and making our lives flexible enough, voice-controlled search is the big new thing in our modern world.

The use of voice search has increased dramatically in the last few years instead of manual typing. Another reason behind the increased use of voice search is its accuracy and convenience. 

To carry out tasks effectively, we might be multi-tasking to get the latest news updates, know whether, or find the restaurant nearby. We expect to get instant and most accurate results. Thus, this can be done quickly with voice search commands within very little time. 

As per Statista, the voice recognition tech market reached 11 billion U.S. dollars in 2019 and is expected to grow 17% by 2025. Devices like Alexa, Google Assistant, Apple’s Siri are fantastic platforms capable of handling tasks effectively in no time. 

Thus, a store owner should take maximum advantage of this digital trend to get the most out of it!

Increased Trend Towards Omnichannel Shopping

Omnichannel retailing provides consistent efforts and coordinated customer experience across various customer channels. It is very well defined that the more platforms you target, the more clients you’ll attract. One study found that the omnichannel strategy has proved to be essential for their businesses for more than 20% of people in 2021. 

Omnichannel customers will increase with time with the increased use of mobile devices and virtual assistants. It is also possible to understand and track the customers’ behaviour with tools like Google Analytics.

Google Analytics tool helps you have a detailed report and get to know about the products in high demand, can easily monitor profit or loss, and have a complete analysis of customer loyalty. Thus, it facilitates providing the exact products to the shoppers they are searching for and provides a better shopping experience. 

Store owners can even provide various purchase options such as buying online and picking up in-store, buying in-store and choosing home delivery, or buying online and getting delivered at customers’ doorsteps to provide a seamless shopping experience. 

Augmented Reality Boosts Customer Experience

By shopping online, the customers cannot try the product or inspect it physically if they are willing to purchase it. Augmented Reality has made it possible for the customers to try the product and check how it would look before buying it. 

As per recent data, there are approximately 1.1 billion mobile AR users worldwide. Augmented Reality has made it simpler and manageable simultaneously, and it provides the customers with a complete idea of what they’re going to purchase.

Certain items such as fashion, spectacles etc., can be tried before making an order. For example, Lenskart provides the facility to test the frames and lenses with the help of Augmented Reality. Thus, it helps to quickly convince the buyer that they buy the most reliable product. 

As a result, implementing AR in your eCommerce store boosts the conversion rate and decreases the return rate. Hence, store owners should find out the preferred payment option and what their audience uses to increase sales. 

New Payment Methods are Growing

Customers choose a specific brand because they are provided with several payment options. Offering customers with the most preferred payment options makes it easy for them to easily purchase from your eCommerce store.

The different payment methods such as digital wallets, UPI,  Buy now, pay later facilitate customers to make payments conveniently. So, with an increased number of payment methods and other alternatives available, the need for Internet banking has reduced drastically. 

Retail companies and eCommerce stores offering multiple payment options have high chances to increase the conversion rate and also help to boost the shopping experience of the customers. 

Unavailability of the required payment option is one of the main reasons customers leave without making a conversion. 

Rise of Subscription Models

Some websites offer subscription packages to keep their customers engaged. These subscriptions have proved beneficial for both the store owners and the customers. The models have proved to be successful enough and are showing great results. 

The customer retention rate is meagre because the eCommerce market is competitive enough. And so, customers never return to your eCommerce store once the purchase is made, and they may find attractive deals, offers, discounts or better customer service. 

So, in such cases, subscription models have proved to be helpful where your clients can stick to your brand and build brand recognition. Food and grocery store owners can even offer subscription subscriptions as both the customers and store owners need to restock the products permanently. 

By paying once in the subscription packages, the customers get the benefits of the service for the entire year. Thus, the subscription model has numerous benefits to eCommerce businesses and would surely be helpful in the year 2022.

Mobile Shopping Will Become Mainstream

Mobile shopping is one of the most convenient and preferred shopping methods. It facilitates customers with the opportunity to buy products from anywhere in the world, just with their smartphones. 

The customers have built trust while shopping online, and so they feel comfortable enough while making a purchase. According to the research, mobile commerce sales are projected to reach $3.56 trillion in 2021 which is approximately 22.3% more as compared to 2020. 

With the increased use of mobile phones, people have moved towards adapting to the needs as per the consumer demands. Moreover, various mobile shopping apps like Myntra, Nykaa, and Amazon have made huge sales. This is possible only because the customers continuously watch the offers, deals and discounts given on such shopping apps.

As a result, these offers, deals and discounts would attract the customer to shop for the products or services. To avail maximum benefits, the online stores should be made mobile-friendly and compatible with other devices such as smartphones, desktops etc. Thus, it facilitates the users to purchase the products flexibly just by a single click. 

Sustainable Selling Process

At present times, consumers are much more worried about the limited resources we are currently using. People have started looking for products that have been produced in an eco-friendly manner or that preserves the environment. 

With increased awareness of environmental damages, customers have started shifting towards sustainable shopping. These days, a massive shift has been observed from synthetic packaging to sustainable ones. 

And due to such reasons, organisations are in the race of producing more eco-friendly products to attract a large audience. 

Conclusion

A tremendous change has been observed from TV ads to social media ads with Instagram Feed, Facebook Store Integration and it is equally essential to keep up with the ever-evolving environment and changes around us. It is similarly vital to adopt several eCommerce strategies to survive in this eCommerce industry.The eCommerce business should adopt the latest eCommerce trends to dominate and rule the eCommerce industry. Moreover, voice search, mobile shopping and Augmented Reality are going to be most popular in 2022. Thus, optimising the right marketing strategy will take your business to the next level.