Your e-commerce store should deliver a seamless shopping experience to your customers. This explains why the proper payment gateways are essential. After all, it can impact whether a customer will choose to transact with you or not.
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The chances of cart abandonment are high if something is lacking. As a result, you might lose out on prospects even if you’re offering the best products out there.
Therefore, you should be aware of the payment getaways prospects are looking for and integrate them into your Magento Store.
How Does a Payment Gateway Work?
How exactly does a payment gateway function? Well, there are four steps that you should follow in the payment gateway process:
Step 1: A customer will choose a product that they want to purchase, place the order, and input the payment details on the check-out page. This information is then forwarded to the payment gateway.
Step 2: The payment gateway will receive the order you’ve paid. The transaction will be then forwarded to the issuing bank requesting transaction authentication.
Step 3: Once the authentication process is complete, the transaction can be either accepted or declined. The issuing bank authenticates the transaction.
Step 4: Finally, the bank will send the money to the payment gateway. Then, it sends the money to the merchant account. This transaction can range between a couple of minutes and 21 working days, depending on the payment gateway.
Now that you know how payment gateway works, here are the top payment gateways you can integrate with your Magento website:
Paypal
Paypal is one of the payment getaways widely preferred out there, primarily because of the security and reliability it offers.
It has an extensive reach across various countries. Used in both in stores and apps, it makes the check-out process streamlined and comfortable for buyers.
Apart from that, sellers don’t need to pay anything for the set-up and monthly fees. The provider often charges 3.4% + $0.30, but only if you make a sale.
Stripe
Available in 25 countries, Stripe offers excellent payment services. If you want to implement recurring bills, set up a marketplace, or accept payments, Stripe got you covered.
This fully integrated global payment platform supports over 100 currencies. Stripe also enables mobile payments, subscription billing, and one-click check-out.
Overall, this payment is ideal if you’re an international seller.
Authorize.net
Another payment gateway that we recommend for your Magneto store is Authorize.net. What’s great about this is that it can be used in various payment methods such as Visa, Mastercard, Discover, and so much more.
Merchants prefer to use it because there’s no need to use SSL Certificates or PCI Compliance.
It is also ideal for small to medium-size businesses. That’s because it usually accepts payments via credit cards, electronic checks, and bank transfers.
Amazon Payments
Launched back in 2007, Amazon Payments lets your customers make all of their financial transactions on-site. This creates a more streamlined check-out process instead of using just one account.
This payment solution is also offered across multiple languages, as well as supports all leading currencies.
It also allows users to use just one familiar log-in to identify and complete transactions on your e-commerce site. It’s also highly flexible and secure. It offers two services, the Check-out by Amazon (CBA) and Amazon Simple Pay (ASP).
CBA allows merchants to accept Amazon account information and use that for payment processing in Amazon.
Meanwhile, ASP will be the one who will send your customers to the secure payment website on Amazon to enter their payment information.
BrainTree
Braintree is another payment solution that Paypal offers. It’s great for businesses of all sizes, from small businesses, to giant enterprises.
This full-stack payment platform also readily accepts payments from your app or e-commerce site.
It’s also popular because of its smooth check-out process, offering a high safety level that encourages repeat orders.
Dwolla
Built explicitly for ACH (Automated Clearing House) transfers, Dwolla is a scalable payment tool operating in all US-based banks.
Because it is an open-sourced software, developers can integrate bank transfers to native tools. All they need is a flexible ACH API.
It also lets merchants oversee their financial activities. This includes validating bank details, transaction lookup, and payment management.
Over to You
Choosing the proper payment gateway is crucial to the overall success of your e-commerce business.
For one, it can make or break the number of customer transactions that you can accept. Thus, it can limit the revenue that you can generate.
Second, your payment gateways can impact your online business’s customer experience. If you only accept credit card payments, do not expect to cater to customers from developing countries.
Meanwhile, you can draw a comparison between various e-commerce payment getaways. That way, you can make an informed decision on what platform you should integrate with your Magento website.
The key here is to choose what you think will be most beneficial to your company and customers.