Marketing is easier and cheaper than ever before. With the assistance of free and automated software to show your content on the internet and social media, modern marketing tactics prove far more effective than those old-fashioned traditional options. Making use of a marketing campaign calendar can assist your company’s organization in terms of content, marketing research, and planning. Various other online marketing tools can streamline your campaigns and enhance your overall results. With that said, these are the top five types of marketing campaigns that are suitable for small businesses as they are not just effective but are also pretty affordable.
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Facebook Is Still Worth It
Even though there are many other social media sites to use, Facebook still boasts the most considerable number of users. To market your business using Facebook, you will need to make sure that you need to sell what people want, just like any other social media platform. At the same time, your content needs to be what people are attracted to. You also can promote your app icon on Facebook and use Facebook ads, which is excellent at generating data to evaluate how well your Facebook ad campaigns are doing overall.
My Google Business
If you start a local business, this is the app that gets you on top of google searches for the area where you are an available business. This is a platform for marketing campaigns for generating client searches; google my business is also free. This platform is also great if you want to combine all your google marketing apps into one platform, and as Google is the largest search engine, it is an excellent option for any campaign. This platform requires some of your time to set up. Still, it’s straightforward to do, so you don’t need to pay a professional ad company. The average cost per click on your ad is almost 1 dollar. Still, it can be worth it if people start buying your products, but on the other hand, you can also use something called ROAD, which is the return on ad spend.
Hosting Webinars
In the age of coronavirus and most people working from home, hosting webinars for your business can be done for free, or you can charge a small fee. These are great ways to promote your brand and show all your followers how great your brand is and what makes it unique to competitors. The right topic leads to millions of people watching you live in the comfort of your own home. Virtual seminars will grow over time as they can be done internationally, and you can go live anytime you want. It’s an excellent way for any company to show what they represent and how fantastic their latest ideas are.
Pay Per Click
PPC is an effective campaign strategy for a small company to get their ad at the top of any search engine results. Although you pay when someone clicks on your ads, the amount of growth you can get if you do this can be enormous, as you will always be number one on the search list. If your bid is high enough, Google ads are the most popular. With some newer platforms, this can all be done automatically, which also assists in data capturing demographics and how long each person looks at the advertised item. You also have the option of hiring an ad agency if you have the budget to do so. These companies will do all of your ad content and research on where you should change ideas or try new ideas. This option is great if you don’t have any background in digital marketing trends.
Email Marketing
This technique sends emails to potential clients, which is a great way to get your company to grow. This option gives your client a personal relationship as emails are a place where clients spend more time reading than most adverts on social media. However, going this route can lead to issues like customers believing it’s a scam, so you should get a professional ad agency to set up a catchy and professional email message that won’t leave customers feeling you might be a sketchy business. It can make your company grow and get customers to buy your product. You can create a button where your clients can follow you on social media, which is an affordable way to grow brand-loyal buyers.
Marketing has become straightforward and affordable in the modern world. Although it can get complicated as your business grows, you can also consider outsourcing your marketing needs to host campaigns that grow your business.