The COVID-19 pandemic has been an unprecedented challenge to marketers everywhere. In the blink of an eye, consumer businesses were forced to pivot their strategies and focus on meeting a new set of consumer needs. But adapting to the current economic climate is just one aspect of marketing that has come under scrutiny during this crisis.
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In the post-pandemic world, the future looks bright for marketing agencies in the US. As the country has always remained at the forefront of innovation, it is likely to see a sharp rise in the growth of marketing agencies post the pandemic.
If you’re looking for ways to reach new customers and drive more revenue, it’s a good time to work with a marketing agency. If your business is based out of Seattle, look for an experienced Seattle marketing agency that has been operating in the digital world for years now and knows how to navigate the changing landscape.
Most marketing agencies are used to working independently, remotely, and with changing tasks. This means that they’re used to adapting quickly when things change around them.
In this article, I will try to provide some reasons why the post-pandemic world would boost the marketing industry.
Video Ads and Influencer Marketing Will Grow
Influencer marketing is another trend that will be on the rise in a post-pandemic world. The most common form of influencer marketing is through sponsorships, where brands team up with social media personalities to promote their products and services. Influencers have a lot of power in the digital age because they’re trusted by their followers and can help build brand awareness for companies.
A study conducted by Collective Bias found that 30% of consumers are more likely to buy something after discovering an influencer’s content online. Moreover, Facebook influences about 19 percent of customers’ shopping decisions, with YouTube coming in second at roughly 18 percent. Men (22.9) are more likely than women (13.9) to use YouTube.
Thus, brands should start considering influencers now because they’ll need to develop strategies for reaching audiences during outbreaks when it might not be possible to get traditional advertising through TV or radio channels.
Marketing Will Become Competitive
Marketers will be more aggressive when it comes to reaching out to customers and potential clients because there’s not enough time for niceties anymore. This means that you’ll need marketing that is creative, innovative, and effective if you want your business to grow in this post-pandemic world.
There will be a lot of consumer research involved, and marketers are going to have to dig deeper than ever before.
Marketers will invest more money into their marketing campaigns because they know that their success depends on it (more on this later). In order for them to reach out to as many people as possible, they need powerful tools such as social media platforms that can help them reach millions of people with just one post or video upload (if done right).
These platforms also allow marketers to get access directly into our personal lives, which makes things easier for both parties involved – especially when targeting specific groups like millennials or Gen Zs who are always looking around every corner, hoping someone might spot them walking down the street while they’re texting away without any care in mind whatsoever.
The Rise of Cost-Effective Advertising
In the post-pandemic world, advertising will be far more cost-effective. This is because of the following reasons:
- Advertising will be more targeted, eliminating wasteful spending on irrelevant or non-targeted audiences.
- Advertising will be more effective as you can target your audience with high precision and accuracy. You can also measure the effectiveness of your ads in real-time with ad tracking software such as Google Analytics or Adobe Analytics.
- Advertising will be more efficient in that it can reach a larger number of customers through multiple touch points via various media platforms like TV, print magazines and newspapers, etc., without having to pay too much money for each individual advertisement placed out there in the public domain today.
Capturing New Market Segments as Purchasing Habits Change
Another reason why marketing can thrive in a post-pandemic world is that it will be easier to find new market segments. In the aftermath of pandemics and other disasters, people have had to change their lifestyles and become more self-sufficient. As a result, they’re likely to be more accustomed to online shopping and online experiences.
Therefore, if you’re able to capture these new segments by providing your product or service in an attractive way, there’s no telling what kind of growth you could achieve.
Summing Up
The next few months are going to be challenging for marketers, but there is no need to panic. After all, it’s important not to forget that marketing can thrive even in a difficult environment if the right strategies are implemented. By tapping into an online audience and adapting their strategies accordingly, marketers will be able to continue providing value without having to drastically change how they operate.
To conclude, the pandemic has been a great lesson for the marketing industry, which has helped them understand how important it is for them to create their own individuality by utilizing new and innovative ideas.