Content marketing is a huge and diverse field. Depending on the type of content you create, there are many different ways to measure its success. But what makes one type of content more effective than another? Here’s our list of high-performing content types:

Articles

Articles are the most common type of content marketing. The reason for their popularity is that articles give you a great opportunity to provide information, educate your audience and establish authority and credibility at the same time. Articles also work well for generating leads because they include things like calls to action at the end or beginning of each article. Articles are easy to create and share. You can write them yourself or have someone else write them for you. If you do decide to hire someone, make sure they understand your brand and audience so they can write an article that will resonate with your target market.

Content marketing articles can be used to build relationships as well as generate leads if you create them in a way that’s interesting enough for people to share with their friends or colleagues on social media platforms like Facebook, Twitter, LinkedIn and others.

Videos

Videos are a great way to share information with your audience. Videos can be used to educate potential customers on the benefits of your product or service, and they’re also a great way to build trust with your audience.

When it comes down to it, videos are just plain more engaging than text-based content like blog posts or emails—and that’s why so many businesses rely on video marketing as part of their overall marketing strategy. In fact, stats show that people watch over 6 billion hours of online videos every day!

It’s not just about engagement, though. Videos are also one of the best ways to build a strong community for your business. In order for a company to grow and flourish, it needs to build a community of loyal customers who trust you and your brand. That trust can only come from consistent communication with them through multiple channels, including email newsletters and social media posts. A well-crafted video can do all that plus increase brand awareness.

Infographics

Infographics are a visual way to communicate information. They can be used to communicate complex information and make it easy for your audience to digest. Infographics are also great at engaging your audience, making them more likely to share content on social media and search engines, which can help improve rankings in the SERPs (search engine results pages).

Some of the most important reasons why you should consider infographics include:

• They help attract more attention to your content. 
• They make your content more engaging and easier for people to understand. 
• They help improve social sharing, which increases traffic and improves search engine rankings.

Presentations

Presentations can be a great way to share your knowledge and help your audience learn more about you, your industry, and your product or service. Unlike other forms of content such as blogs and ebooks, presentations are not only easy for readers to consume but they can also be recorded and shared online.

Presentations can be used as a way to build your brand presence on the web by creating a hub on YouTube where all of the videos are stored. This allows viewers to easily find what they’re looking for instead of searching through multiple platforms like LinkedIn and Google Hangouts (or even PowerPoint slides).

eBooks and Whitepapers

The most important thing you can do in your content marketing strategy is to educate your audience. You should use ebooks and whitepapers to educate your audience on a subject they care about, while also leading them along the path of becoming a customer.

Ebooks and whitepapers are great lead generation tools because they give you an opportunity to build personal relationships with your leads by engaging them directly. They’re also great lead nurturing tools because once someone has downloaded one of these resources, they have already demonstrated an interest in learning more about the topic at hand, which means that when it comes time for them to buy something from you, it won’t be difficult for you to convince them why using your product or service would benefit them.

You can use ebooks and whitepapers as brand builders too! By making sure that all of the content published under each title features strong calls-to-action (CTAs), such as “download now” or “click here,” readers will be encouraged to learn more about whatever message is being conveyed through their reading experience—even if that message isn’t necessarily related directly back onto whatever product/service offering may exist from within those same pages. This offers up yet another opportunity: if readers aren’t ready yet but still want more information after reading something interesting enough then provide links back outwards so they can explore further on their own time frame instead of forcing them into making decisions right then when there might not be enough context around any particular topic under discussion yet anyway.

Resource lists and directories

Resource lists and directories are useful for finding information on a specific topic.

For example, if you’re looking for the best restaurants in New York City, you can use Yelp or TripAdvisor to find them. Both of these websites have curated lists of restaurants that users vote on to determine their ranking.

A resource list is a directory with curated listings of resources related to one particular topic. This can include articles, videos, products or services that you might be interested in learning more about and/or purchasing from.

Resource lists and directories are great ways for customers to find what they need quickly without having to waste time searching through hundreds of unrelated results online before finding what they want!

Checklists, templates, worksheets and spreadsheets

Checklists, templates, worksheets and spreadsheets are valuable for people who want to complete a task. They are used for training purposes or as a way to document processes that need to be done. For example, if you’re going on vacation, a checklist of things to do before leaving is helpful because it helps you keep track of all the tasks you need to be completed before your trip.

A template is basically just an empty document that gets filled in with information by users. This type of content marketing can be used by businesses that have customers fill out forms online or send them through the mail because it allows them to collect data from their customers easily without having to manually enter everything each time someone fills out one of those forms. A spreadsheet usually has columns containing rows consisting of cells that contain data (numbers or text). These sheets can then be used by people who need access to this type of information but don’t want anything too fancy since spreadsheets aren’t as complicated as databases.

Forums and Q&A sites

Forums and Q&A sites are among the most popular types of content on the internet. They’re a great way to reach your target audience and build your brand, all while providing value to users in exchange for free promotion.

If you’re interested in joining one, start by searching for a forum or Q&A site relevant to your niche. Then find an appropriate thread that hasn’t been discussed yet, and start posting!

User-generated content

User-generated content (UGC) is content that users of your product or service create. It may be in the form of photos, videos, or written reviews.

User-generated content has become a popular way to build trust with potential customers and generate brand awareness.

UGC can also be used as a lead generation tool if you are able to incentivize users to create UGC that includes your business name, link back to its site, or otherwise promote it in some way.

Email newsletters/marketing campaigns

Email newsletters and marketing campaigns are a great way to keep in touch with your audience. You can use them to promote content, products, events, and services. And because people have their email inboxes on their phones these days, it’s a very convenient way to stay in touch.

When you consider all of the features that an email newsletter offers—a monthly publication that can be customized with different creative elements—you’ll see why they’re so effective at connecting with people. With an email newsletter you can:

• Send out updates about new articles and blog posts you’ve written (This will encourage readers to visit your website.)
• Share information about upcoming events or conferences related to your business or industry (This will help promote brand awareness.)

Different types of content resonate with different audiences.

One of the great things about content marketing is that it’s highly adaptable. You can create different types of content for different purposes and audiences, or even just to try out a new format. While there are thousands upon thousands of pieces of content on the web, your audience will only be interested in certain types. That’s why you need to ask yourself: which type do I want them to see?

The answer depends on your goals, but here are some common categories:

• Education: If you have valuable information that would help educate your audience, this should be one of your main types of content. People will appreciate knowing what they need to know before they make decisions or take action; educating them will give them confidence in their decision-making process from start to finish. An example would be an article about cooking healthy meals at home (which may include recipes) or how-to guides for specific tasks like installing ceiling fans or growing tomatoes in containers. These pieces are often visual as well – images and video add context that text alone cannot provide!
• Entertainment: If you have a fun idea for entertainment, then put it online so people can share it with their friends. Entertainment can take many forms – videos are popular because they’re easy to consume and often entertaining. You don’t need an expensive camera, just something that shoots high-quality video like a smartphone (which most people already have). If your content is entertaining enough, it will go viral on social media.
• Business: If you have a business, then put up content that helps people learn about it. This could be anything from how to use your product to where to buy it – if you’re selling something, then of course people want to know what they’re buying! But make sure the content is useful, not just self-promotional. The best way to do this is by testing – put up different versions of your video and see which ones get more engagement (more likes, shares etc.). You can also use tools like Facebook Insights or Google Analytics to track how many people are watching each video. This will help you decide what to do next. If people aren’t watching your videos, then it might be time to try something new.

If you want to make sure your content resonates, use different types of content instead of just one kind. For example: if your audience is mostly women, then you might use blogs about cooking and parenting. If it’s mostly men, then maybe pictures of cars or funny quotes from movies will appeal more! The key here is to know who your audience is and what they like so that when you create content for them, it will resonate better.

Conclusion

We’ve seen that high-performing content marketing is not just about the content itself. There are many factors that go into creating a successful campaign, including the right audience and the right message. But when you get it right? You’ll see your ROI increase and your brand awareness rise, both of which will be good for business.

As you can see, there are many types of content that can help your business grow. Take a look at your audience and determine which type of content would best suit them. If you’re not sure where to start, start with articles or videos—they both work well for almost any audience!