Is your eCommerce store up and running? Nowadays, every brand has a webpage waiting to get explored by the digital audience. But unfortunately, some eCommerce stores never make it to the top results and gain minimum traction. As a result, entrepreneurs wonder if their products or services aren’t good enough for customers.
Unsurprisingly, there is no such thing as achieving perfection in the eCommerce world. Every brand has its strategy, product range, and marketing techniques. However, you can strive to get as close to perfection as possible. So, where to start? The best way would be to focus on eCommerce optimization. It means you have to tweak the site’s performance while boosting conversions. Perhaps, focus on reducing the loading time or make it mobile-friendly.
Remember, changing everything about the webpage won’t work; instead, it might impact your bottom line. Therefore, focus on the aspects that affect your eCommerce store’s visibility on the search engine and conversion rate. If you are eager to optimize your eCommerce store and make a homepage that no one will navigate from, look below.
Here we have listed six tips for optimizing your eCommerce platform.
- Feature Your Best Products
Even though all of your products will be live on the eCommerce store, why not show off your best products on the homepage? Featuring your top-selling products will give customers an immediate idea of what to buy. Thus, begin by creating product categories such as best-selling, most-viewed, new collection, etc. Once you have segregated the products, opt for automated categorization so visitors can view every type.
Over time, you can test which products do best on the homepage and fixate on that category. Further, use product details to highlight the specifications. Also, add ratings and reviews to provide social proof of your product’s appeal. These small details can go a long way in optimizing your eCommerce store and improving reach.
- Personalize Content
Today’s consumers expect a personalized shopping experience from brands. Thus, utilize users’ browsing history to show them items of interest. Likewise, you can remind customers of the products they abandoned in their cart. In turn, customers will return to your site, increasing the time spent on your eCommerce store, which can boost rankings.
According to statistics, 34% of people make an unplanned purchase after receiving personalized content. Alongside additional purchases, personalization can increase a customer’s lifetime value. Besides this, you can add an option of live chat to provide customer support 24/7. It will improve customer service, Google rankings, and business profitability. Therefore, ensure you have personalized content for your eCommerce store.
- Create Relevant Upsells
Lately, upselling has proven to be a new income stream for eCommerce platforms. It encourages people to buy more products, significantly increasing conversion prospects. So, how can you create suitable upsells? Brands offer upsells on various places, especially at the checkout counter. It makes customers realize their shopping journey isn’t complete, encouraging them to browse again.
Similarly, you can upsell on the product page by introducing a category of ‘bought together.’ For instance, if a customer purchases a top, show matching shoes and other accessories to upsell. All in all, this could be an incredible way to offer more value to your customers and charge a higher fee for it.
- Optimize Pricing
As competition continues to escalate in the digital sphere, you must learn to move with the market trends. And for that, it is essential to get the pricing right. Your customers must believe that your brand offers the highest quality products at the best possible prices. Now, the question is, how will you deliver this message? Perhaps, you can begin by comparing two products. You can list the specs, features, and pricing to show how your product offers more in less.
Moreover, create a visible call-to-action (CTA) button. You can use action words to let shoppers know what they have to do next. Besides this, it reduces analysis paralysis as people can feel overwhelmed by the number of options available. As a result, they won’t end up comparing the prices of different products with each other, making their shopping journey straightforward.
- Improve Mobile Experience
Today, online shoppers interact with brands from mobile devices, and to reach mobile-based customers, you must prioritize the mobile experience. You must ensure your eCommerce store is easy to navigate from a smartphone, as anything flashy or complicated can come in the way. Here are three ways how you can improve your mobile experience.
- Check Compatibility: You must test the site’s graphics for mobile compatibility. Likewise, check if product descriptions are readable on the small screen.
- Reduce Text-Heavy Content: Be concise and as articulate as possible when creating content.
- Pick a Minimalistic Design: Using extreme elements would do no good but increase the loading time. Therefore, keep the design minimal to leave enough space for call-to-action buttons.
- Focus on SEO Homepage Strategy
What does a person see when they visit your site? Most brands display their product offerings on the homepage, but that’s not the right approach. Visitors to your page should know who you are and what they can buy at a glance. That means you must display your brand logo and message on the top, followed by product offerings. In addition, include your contact information and search bar, and talk a bit about current promotions.
Besides potential customers, search engine crawlers also visit your webpage. They need to pull information about your business and its products; hence, you must cater to them. For this, you must optimize the homepage title tag and meta description. It will update the snippet and communicate what your webpage promotes. Remember, the title tag should preferably be your brand name and not exceed 60 characters.
Next, don’t forget to optimize images as they are vital to eCommerce sales but ensure they don’t affect the website’s speed. Large image files consume high internet MBS, leading to extended loading times. Therefore, prevent these issues by resizing the images to reduce file size and improve loading speed.
Final Thoughts
As digital markets become more saturated, it is time for brands to upgrade their game. After all, a standard store with products and services won’t cut it. You must work on optimizing your webpage through personalization and creating upselling opportunities. Likewise, target a wide pool of audience through mobile and price optimization. These strategies can go a long way in expanding brand reach and improving profitability.