To all those shopaholics out there, year-end sales are a lifesaver. Year-end sales are rewarding with high-quality products offered at low prices. Such sales offer packages and product bundles that can cover up all our needs making them hard to miss!
But, while these sales seem very profitable, they require strategic marketing efforts to work. Therefore, in this article, we are here with 6 tips every e-store owner should know to make their year-end sale a much-awaited event.
6 tips that can uplift a year-end sale
Below are 6 tips you can consider while working on marketing strategies. These tips are foundational and very popular in the marketing world!
- Organize the sale with a clear goal
Year-end flash sales are mainly short-term sales offering huge discounts. Some examples of these sales are:
- Black Friday sales
- Christmas sales
- Cyber Monday
- Clearance sales etc.
As an e-store owner, you can use a flash sale to:
- Improve your revenue
- Reach a year-end goal
- Sell a product that wasn’t selling previously
- Improve overall sales of products from each category etc.
While flash sales are rewarding, it’s important to keep a goal in mind and to consider the nature of your business.
E.g. If you own an electronics e-store and you want to launch a year-end sale that improves revenue, you can organize a flash winter sale on coffee machines. As people consume more coffee during winters, you can provide them with a solution that is high quality, at a very low price.
Plus, the sale can even attract people who otherwise wouldn’t want to spend money on a coffee machine. If you offer great discounts, they might feel the urge to buy, considering the big savings!
- Use social media and promote sharing
From the moment we wake up to the time we go to sleep, we are all hooked to our mobile phones. Nowadays, everyone is active on most social media platforms and many, even shop from brands they find, while scrolling.
That makes social media a powerful tool for marketing. Make sure to use Facebook and Google Ads to promote your sales. Share your posts on social media platforms and make sure to use platforms that are loved by your target audience. E.g. If you own a fashion brand, you can use Instagram, Snapchat, and Facebook to spread the word.
You can also offer discounts to people who share your posts. That will boost your overall reach and will attract people who are always looking for a deal.
- Market ahead of time to grab more attention
Have you ever waited for a sale for months? If so, you must know how brands keep people on their toes, by marketing ahead of time. When a brand spends time reaching out to people and makes sure every aspect of the sale is known, it gets people excited.
The more people know about the sale the more response is received and the greater are the revenues. Plus, people get the time to do their research, read reviews and articles on your products, and can trust you more.
- Use FOMO (fear of missing out)
Flash sales work on FOMO. People are afraid of missing trends, and losing out on discount offers. You can make use of FOMO on your posts, marketing copies, and on your website to make people realize how valuable the sale is.
You can use phrases like:
- “Buy while you still can”
- “Sale ends tomorrow”
- “12 hours before the sale ends”
- “It’s now or never”
- “Hurry Up”
One thing that can greatly amplify the effect of FOMO is the short time duration of the sale. According to HubSpot, the sale shouldn’t be longer than a day. That is because a short time duration makes the sale irresistible and generates higher responses.
If you look at the concept of flash sales, they are meant to induce impulsive buying in large quantities. According to Ms. Fobes, flash sales promote a sense of “rush”. Thus, make sure you keep the FOMO element in mind to make the most out of a flash sale!
- Use Affiliate Marketing to improve your reach
When you are working on your marketing strategies, you should consider affiliate marketing. Affiliate marketers write about your products in detail and try to convince people to buy from you. For every purchase or click you get on your products, you pay the affiliate a commission.
That way you get more sales, more traffic while the affiliate marketer makes money. A win-win! Plus, affiliate marketers have an audience that they can send emails and notifications to about your sales. That way your sale reaches more people and in turn brings in more profits.
- Influencer Marketing
Have you ever bought a makeup product because you saw an actress wearing it? If so, you know how influencer marketing works. Influencer marketing involves brands paying famous people so that they can recommend the brand’s products to you. Many influencers use these products and then explain the advantages to their audience.
That improves brand awareness, trust, traffic, and product sales. Therefore, as a brand, you should spot influencers in your field, contact them and convince them to endorse your products, and tell people how they can get huge discounts on upcoming sales.
Conclusion
In this article, we gave you 6 marketing tips for a profitable year-end sale. To make your year-end sale worth the time and effort, you should set clear goals. These goals should align with your business. Then you should market the sale on social media, through affiliate marketers, and through influencers.
You should also start marketing way before the sale so your customers get ample time to do research. That way, you are also able to reach a significant number of people. Lastly, make sure you effectively use FOMO to boost responses.
There are many other areas to marketing a year-end sale and we highly recommend you do more research. The tips mentioned above are great starting points to build your marketing strategy.
We hope this article was useful. Check out similar articles like this one on our site.