TikTok Live is a fairly new tool added in 2019 by the popular video-sharing platform; TikTok. It allows you to broadcast yourself live on the app, with fans able to comment, like, and share your content. The feature has been getting a lot of attention lately, with many YouTubers starting to use it as an additional way to connect with their audience. TikTok experts love it too, and have been using the feature to promote products and gain more followers. 

The fact that you can use TikTok Live to share your content with fans is great, but there’s more to it than that. The app is quite promising and is still in its early stages. This means that there are many features on the app that you can use to your advantage.

Before diving deeper into the best practice in live streaming, let’s look at several reasons you should use TikTok Live.

Advantages of using TikTok Live:

• TikTok has a huge audience base with  more than 1 billion monthly users.
• You can use TikTok Live to share content from other platforms like YouTube, Instagram, etc.
• You can use the feature to answer questions, interact with fans, or just have fun.
• The app is free and easy to use. There are no complicated settings or requirements.
• It is optimized for mobile and works even on poor internet connections.

Tips and Tricks

Keeping these advantages in mind, let us now take a look at some tips and tricks for your next TikTok live stream.

#1. Analyze your audience

Before going live, make sure you know your audience well. This way, you can tailor the content to suit their needs and preferences. You should also consider using tools like Facebook Insights, Google Analytics, or TikTok Analytics to get a clear picture of your audience’s demographics and interests.

You can also run polls and surveys before going live to find out what your followers would like to see in the video. These small things will aid you in creating content that resonates with your watcher and improve their overall experience. It will also increase your viewership and engagement.

For example, if you have a community of people who are passionate about travel, you can take them on a virtual journey of the best places to visit in your country or city. If you also noticed that most of your viewers watch at five in the afternoon, it’s practical to schedule a live stream for that time slot.

#2. Leverage Multi-streaming

Multistreaming was developed to solve broadcasters’ indecision about the best live-streaming platform. It’s an all-in-one solution that allows you to stream on multiple platforms simultaneously. The best part is that you utilize it for all the major platforms, including Youtube, TikTok, and Twitch.

Multistreaming your TikTok live streams can increase your viewership and, as a result, your revenue. It also helps diversify your audience so that you don’t depend on one platform for all of your views. When a technical difficulty on one platform occurs, you can still continue your live stream through another platform.

#3. Invest in Quality Equipment

Although it is true that you can live stream on TikTok with only your smartphone, investing in high-quality equipment is still an advantage. It will give your viewers the impression that you are professional and can improve the quality of your broadcasts. You can either buy expensive equipment or rent it from a company that provides live-streaming equipment.

To stream at a high resolution, you need a decent camera and microphone with great sound quality. Another essential equipment is a tripod so that you will have a steady shot. You will also need a laptop and professional software to upload your videos to TikTok and edit them if necessary.

#4. Don’t Forget your Call to Action

To conclude your live stream, it’s a good practice to remind viewers of your business and what they can do next. Including a call to action in every video is one way to do this. A call-to-action is an instruction that prompts users to take some type of action, such as making a purchase or signing up for something.

For instance, when you’re streaming on TikTok, you can request that viewers use a specific hashtag so that they can find your videos easily. You can also include a link in the description of your video or at the end of it so that people can find out more about you and connect with you on social media.

#5. Share your Live Stream

Sharing your live streams is another great way to increase engagement. You can share them on your social media accounts and website. Insert links to your social media profiles into live streams or use the Facebook Live and YouTube Live tools to add them automatically.

If you have a website, you can embed a video player to display your live stream in a window so visitors can see what’s happening without leaving your site. But if you don’t have a website yet, a pay monthly website service is an excellent way to get started. You can use your website as a hub for all your content, including live streams.

#6. Review your Live Stream

Reviewing TikTok live streams is another vital aspect broadcasters often neglect. Monitoring the results of each live stream will improve your performance over time.

You can view the highlights of your stream, and you can see which moments were engaged most often. This will help you determine what content works best for your audience and what doesn’t. This process can also support the first tip of analyzing your audience.

Takeaways

With the growing popularity of TikTok, it’s likely that TikTok Live is here to stay. As a broadcaster, knowing how to use the platform and keeping up with its trends are key steps to success.

Again, before hosting your TikTok live stream, analyze your audience first and invest in a piece of good equipment. You should also leverage multi-streaming solutions and never forget to use a call to action. And finally, don’t neglect to review your live stream and learn from it.

These five tips and tricks will help you get started on your next stream on TikTok Live. With consistency and effort, incorporating them into your marketing strategy can help increase your chances of growing a loyal following and skyrocketing your business.