If there’s one thing COVID19 has taught us, it’s that anyone who doesn’t learn to swim is destined to drown eventually. More specifically, when we reflect on the crucial and dramatic lessons learned from the financial crisis the world has undergone since 2020, one simply cannot ignore the importance of the different social media platforms (Instagram, for one) and their pivotal role in online marketing. You’d be surprised at the numbers of businesses, in the higher and lower calibers alike, who owe their lives (and money) to their social pages. While some people still underestimate the latter’s impact, the online front helped quite a handful of businesses to save themselves from utter bankruptcy.
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Regardless of your opinion about this developing tendency and whether you’ve already applied this change to your brand or not (i.e., providing your customers a shopping alternative in the middle of a world lockdown), the online front is an indispensable part of marketing. We should tag along if we want our business to keep growing. If you’re willing to throw your hat into this ring, why won’t you sit back in your comfy chair and learn about one of the most efficient ways to boost your Instagram presence (because buying Instagram followers is so 2016).
The Influencers’ Game
A solid, notable example of a win-win situation that could help promote both the brand and the partner on the other end of this deal is offering an affiliate gig to a leading persona (not just anyone) in your niche.
The essence of this promotion strategy is taking advantage of another Instagram profile’s well-established and targeted fan base and let them hold the reigns that will bring your brand to the next level. With such ‘ambassadors’ featuring any of your products in a tailor-made video/post meant for this purpose on your side, get ready to see incredible conversion rates!
Influencers? What Differentiates Them From Any Other Instagram Profile?
In a nutshell, your grandparents can’t be considered Instagram influencers (most likely, excuse us for the blunt generalization here!). Influencers are a selected and privileged group of IG profiles who boast stellar numbers of followers, likes, and engagement in general (organic ones; there isn’t a single trace of bot traffic in their case, which otherwise anyone could opt for). Each niche (or market, if you prefer) has its noteworthy supergroup of influencers. Besides a high volume of interaction and so forth, what’s unique about these people’s profiles is that their followers/audience align perfectly with the typical character of your customer profile, and this is where affiliate marketing begins.
Do You Trust No One? Here’s How You Could Become As Booming As Influencers Yourselves
If you didn’t invest much thinking or effort in your Instagram content so far, you might wish to change your attitude. Any Instagram influencer fairytale started with a profile that produces high-quality content and teaches those who see it something new/provides valuable information they haven’t heard before. Do you want to get noticed on Instagram? It can’t happen unless you showed everyone that the platform wouldn’t be as addictive without your presence there!
About The Author
Name: Yuval Zilberfarb
An ESL teacher who chose to embark on a different path, Yuval works as a content writer at SEMOADEZ LLC, which manages a handful of sites in the digital marketing niche; tik-boost is one of them. Yuval’s articles focus on TikTok and Instagram.
Linked In: https://www.linkedin.com/in/yuval-zilberfarb26/