Today, no one underestimates the importance of data in the marketing world. Data is the key to learning more about your customers, acquiring necessary information to improve the customer journey, and a polestar for making better business decisions.

Even though being a data-driven marketer is at the top of everyone’s list, it doesn’t mean it’s easy or that it comes naturally to all organizations.

To find out what the most common challenges organizations face, and how marketers are dealing with them, the team at Campaign Monitor partnered with Ascend2 to survey B2C marketers. We then used the responses to create this telling infographic.

Source: The Eye-Opening Truth About Data-Driven Marketing by Campaign Monitor