I recently spoke at the Digital Summit conference in Kansas City where I asked the audience, ‘How many of you have been successful with content marketing for at least a year?” In the audience of approximately 300, only about 10% raised their hands. Because content marketing has been in the mainstream of digital marketing tactics for several years, I was quite surprised. I followed up my ad hoc survey by saying, “Well then, you came to the right place!”
In the workshop, we focus on the customer journey, the channels, the strategies and tactics that make for effective marketing in the digital space. I explain how, in the end, success all comes down to one thing: implementation. “It’s important to have a sound idea, but the really important thing is the implementation.” -Wilbur Ross The image above is from my Digital Summit presentation and the slide behind me illustrates just how frustrating it can be for some businesses to be successful with digital marketing.
It takes persistence, consistency and publishing the right kind of content over an extended period. And the number one reason for this frustration and failure is: Not implementing. Many marketers think the reason their digital marketing is failing is because they have the wrong strategy. You can have an awesome strategy in place, great content and focused resources but if you don’t implement (read as ‘publish’), your traffic, leads and conversions won’t increase. You will get frustrated and, in many cases, just quit.