As an entrepreneur, you want to outshine your competitors to ensure you secure more leads, generate brand awareness, and increase sales. In this digital world, if you’re going to attract your clients, you have to go where they hang out. Today, most of the population spends a lot of time in the virtual world, whether surfing the internet, looking at social media profiles, online shopping, gaming, etc. If you want to hook your customer’s elusive attention, you need to rely on compelling videos. Thankfully, you can count on a video maker to help increase website traffic and promote your products. In this article, let’s dive deep to see what digital tools you can use to create stunning video masterpieces that wow your leads and encourage your clients to make repeat purchases.
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Why Use Video Marketing?
Studies show that all internet users spend 7 to 10 hours a week watching videos. Hence, you need to leverage this astounding figure to make sure your clients see your brand. Go where your clients spend the most time so they can see your marketing messages. Today, 93% of marketing specialists shared that they have successfully acquired new clients precisely because of a good video on various social media platforms. Thus, this is not surprising since videos hold the power to make your products larger than life.
Remember, a still photo or a short description can only give your clients minimal information about your products. In the same token, busy people don’t have time to read lengthy articles and tutorials. But with a video, you can showcase all the pros and cons in a short period. Moreover, you can give your clients a preview of every angle of your product. With a video maker, you can weave exciting stories that resonate with your audience.
What Can Videos Do For You?
With the help of a reliable video maker, you can use videos to promote your eCommerce site. Through enticing videos, you can boost your website traffic and make tons of sales. With the power of videos, you can use different approaches. For example, you can create humorous clips, touching testimonials, or even make an MTV. Consider the following things you can make with your video maker:
- Create an info how-to video of your products
- Give product reviews to showcase features
- Make happy customer testimonials
- Craft a heart-rending story about your best sellers
- Inform clients about your brand’s mission and vision
- Compare your hot sellers with competition
- Showcase your product while being used by clients
- Design short commercials that wow the crowd
What are the Top Video Makers?
Today, you no longer have to hire an expensive video graphic artist to help with your marketing materials. You also don’t need fancy equipment or expensive software to get started. With technological advancements, you can now DIY and create as many videos as you want with a user-friendly video maker. Check out the top ones below.
- Promo.com
If you’re looking for an affordable tool that offers tons of functionality, this is the best tool ever. It lives up to its brand name by helping you effectively PROMOte your products. You can create videos, slideshows, or even collages for all your social media profiles. Furthermore, this is the only tool that comes with a free version that doesn’t impose its watermark on your output. As such, you can ensure there are no distracting elements in your videos.
This digital solution offers a seamless dashboard that even children can navigate. Hence, newbies don’t have to worry about anything. If you encounter issues, they have 24/7 live chat features that will respond to all your queries. Moreover, you can use this online software with your desktop, laptop, or mobile device. Enjoy the following features:
- Tons of video clips
- Free music
- Pre-designed templates
- Accommodate multi video formats
- Add simple typography
- Include text animations
- Cool transitions
- Funky effects
2. Toontastic 3D
This brand’s name says it all. Should you feel like making cartoons or animations to promote your goods, Toontastic can help you create stop-motion animation to 3D videos. If you’re worried you don’t have the skills, fret no more. Even young students are encouraged to use this for digital literacy classes. Additionally, with flexible tools and an easy-to-use interface, you can make creative animations to promote your business.
You can use this with a PC, tablet, or smartphone. However, this video maker doesn’t work with older devices, so if you have an older model, you may be unable to use this one. That being said, with this tool, you have another versatile storytelling tool at your disposal. Use it to create the following:
- Draw simple designs
- Animate what you want
- Add voiceover narration
- Incorporate music
3. Camtasia
Camtasia also works if you’re on the lookout for the best screen recorder or video editor for your business. However, you need to download a free trial and comply with system requirements for your PC to use it. After the free trial period, you need to pay a premium to keep on using this software suite.
On top of that, Camtasia can help you make demonstration videos so clients can see how to use your products. You can also create powerful presentations directly via screencast or make a direct recording with your slideshow maker. Furthermore, you can infuse your project with music and other multimedia to make it more appealing.
4. Flipagram
If you’re looking to create videos on the go, this convenient app can be downloaded onto any mobile device. With this video maker, you can turn your pictures into quick videos accompanied by your favorite songs. You can also use it to create brief stories for sharing on your brand’s social media profiles. However, this option works for short videos only. You can use it to make:
- Short how-to videos
- Quick product collages
- Fun MTVs
Final Wrap Up
To sum up, as you can see, you can do so much with videos to promote your goods. With video content, you can inspire confidence in your brand and build a good reputation. Consequently, you can earn your clients’ trust, support, and loyalty when they feel comfortable with your products. In short, by relying on the best video maker, you can make different video content to captivate your target market.