The need for customer satisfaction has increased multifold after the pandemic. The economy is sluggish, and people have less disposable income than they did before the pandemic, the result? They are more picky about what they buy and who they buy it from. 

Apart from other business growth strategies, using a CRM software can help businesses nurture leads and enhance customer satisfaction. 

Inability to use the right tool for your business can result in loss of clients, business downfall, and spoiling the business identity. But not every other software is ideal for your business. There is a need to dig out the tools that are the best for your business, and CRM is one of them.

But, before we move further, let us look at the core benefits of using CRM software. 

Benefits of Using a CRM 

• CRM provides useful insights about prospects as well as present customers.  
• This tool enables us to segment customers, create a separate strategy for each segment, and then target specifically. 
• It is a viable tool for increasing the retention rate. Follow-up emails, notifications, deals, and such tactics help in retaining former clients. 
• Tracking the entire consumer journey helps in getting meaningful data. 
• The combination of various features of a CRM enables a business to enhance consumer relationships. 

1. Hubspot 

Hubspot is a big name in the CRM software industry. For many years, it has been helping businesses to retain customers. Be it a small business or a large size setup; the tool can be the best option. Even for businesses that will arise in the next year, this software is ideal. 

It has a simple and useful interface that lets you use the features with ease. Many options that are not present in other tools are covered by this software. 

Features 

• Automatic tracking of the customer journey including emails, social media, phone calls, live chats, etc.
• Helps to synchronize the marketing department
• Use AI for several options 
• Provides options like Google Calendar, Gmail, Drive, etc. 
• Enables you to search for competitors

What’s Missing?

• A free version is not sufficient to beat other CRM options
• Inability to send a single email to multiple firms

Price 

• Starter $50
• Basic $200
• Professional $800
• Enterprise $2400

2. Salesmate 

Salesmate is another good option. Every business can reap the benefits of its sales hacks. Having a large number of positive reviews, this feature-packed software is helping businesses globally. 

Features 

• Auto assigning of contacts to sales representatives
• Filtration, segmentation, profile enrichment, sales tracking, etc.
• Sales pipeline forecasting, auto-notifications, email tracking, free templates, etc. 
• Bulk emails, queue management, in-built texting
• Collaborative inbox, customized access, customized views, etc.

What’s Missing?

• No third-party integration for boosting contacts

Price

• Basic$12
• Growth $24
• Boost $40
• Enterprise (custom price)

3. The Real Estate CRM 

Though designed specifically for the real estate niche, the Real Estate CRM can be used for any business. This highly customizable and efficient tool can boost your sales in no time. 

Features 

• Report building feature provides a multi-dimensional look of your business
• Assist in future planning, analyzing the ROI, and monitoring performance
• Workflow automation lets you automate multiple tasks, saves time, and focus on core business activities
• Seamlessly integrates the third-party APIs and provide a single touch platform for all work
• Notifies when a prospect interacts with the business and helps in tracking leads
• Let’s create a customizable dashboard as per the specific business needs

What’s Missing?

• I switched to this software last year and am unable to find any drawback to date. 

Price

• Customizable 

4. Oracle Netsuite

Oracle Netsuite targets the e-commerce industry and assists in knowing your consumer buying journey. Just like others, it provides all key features and gives valuable insights. At some points, it works like a business assistant and tracks how a consumer adds products to the cart, returns histories, and all forms of communication. 

Features 

• Customized profiles as per the touchpoints and interactions
• Forecasting based on specific profiles
• E-commerce integration 
• Commissions 
• Automation in marketing campaigns

What’s Missing?

• A bit more costly than others 

Price

• Customized as per the needs

5. Pipedrive 

Pipedrive drive excellently eliminates the guesswork and provides coherent data for plans. Its lead-management style combines everything in one place. This makes it easier to plan campaigns and target them at a specific point of the consumer journey. Having a commendable user interface, it collaborates with multiple members and enables editing before creating a final plan. 

Features 

• Automation of email and small repetitive tasks
• Audio notes
• Integration with multiple apps
• History record
• Email tracking 

What’s Missing?

• It does not list new contacts and leads separately
• Features do not justify its price

Price 

• Essential $15
• Advanced $29
• Professional $59
• Enterprise 

6. Monday.com

Many people consider Monday.com only as a project management tool. However, this tool has some excellent CRM features. These features are highly customizable and offer numerous benefits. Besides this, you get three options in the template. They include the Sales Asset, Sales CRM, and Partnership Management. Each of these templates is for a different purpose. 

Additionally, some productivity tools, lists, and dashboards can also be tailored as per the specific business requirements. Overall, the software is intuitive and does not require any technical skills. You can enjoy a free basic plan, but advanced features are not available in it. 

Features 

• Mobile optimization 
• Sales pipeline tracking 
• Offline working for routine tasks 
• Automation and notifications 
• Customization 

What’s Missing?

• Inability to invite clients to the platform

Price 

• Individual (Free)
• Basic $8
• Standard $10
• Pro $16
• Enterprise (customized)

Now You Are Familiar with The Best CRMs Of 2021

In short, tons of CRM tools are present in the market. But we cannot put our business at stake by selecting any CRM randomly. Therefore, acute research and knowledge are mandatory. Some of the best tools for 2022 will be Monday.com, Salesmate, The Real Estate CRM, Pipedrive, Oracle Netsuite, etc. 

Some tools are ideal in terms of cost and user-friendliness, while others stand out due to customization and advanced features. Before purchasing a pro version, try out a basic or free version to know how the CRM works.