“Content is the king” – with this heading, Bill Gates’ entry was published in 1996. It has been discussed, studied, and disputed many times, but its main thesis cannot be ignored in the era of the Internet. Posting creation is costly and complex, but it doesn’t always have to be. In this article, we’ll take a look at techniques to make your content marketing as effective as possible.

Content marketing tasks

Brand positioning

Useful posts form the opinion of users about a company or specialist. This is a great opportunity to demonstrate the product in action, tell in detail about the service, and introduce you to an expert.

Strengthening loyalty

When content is consumed, a psychological value trigger is triggered. Audiences get problem solutions when they read articles, watch videos, and download step-by-step guides. And often makes a purchase as a thank you.

Content marketing helps articulate brand values ​​and create posts that resonate with your audience.

Increasing awareness

Expert informative posts build brand awareness. Users see articles on different industry platforms and quickly remember the company or specialist.

Reduced price competition

Product information increases the value of a product or service. Using this approach, the company begins to compete on the basis of values, not prices. And he finds loyal customers who share these values.

Demonstration of expertise

Quality posting helps showcase professionalism and skills. Users understand: they are experts who have experience in a specific niche and are ready to share it.

To solve the listed tasks, it is necessary to set a development vector and develop a strategy. The main strategic tool in marketing is quality posts. It takes practice and basic knowledge to create truly interesting and informative posts. We will talk about it later in the article.

Content creation tips & tricks

Understand users’ needs

When formulating a strategy for the promotion of a site, one must always remember about the end consumers of goods and services. Of course, a commercial web resource is intended to increase sales and generate profits. But in order to achieve this goal, you need to constantly think about those for whom you work. To understand the behaviours, interests and needs of your target Internet audience, use all the possibilities of web content to establish interaction with potential customers and customers: 

• regularly analyze traffic from organic search results, contextual advertising and social media resources to identify trends and behaviour patterns of visitors (pages entry and exit, popular sections and directories, internal referrals, demographic data and geography of visitors);
• determine the expectations and needs of Internet users regarding your brand (product, company, etc.);
• based on retrospective analysis, identify the main trends and form behaviours for each individual segment of the target audience.

Study professional blogs on your topic

There are a lot of ideas to glean from expert posting. Retell the theory in your own words and back it up with your own examples. Review specialist publications, like The Denver Post digest, and share expert quotes. 

To track it on your topic, use the Google Alerts tool, which allows you to customize the receipt of alerts for specific requests. For example, let’s say you sell athletic shoes. Set up alerts for the brand queries of the companies whose assortment you offer. So you can timely learn about new releases or product changes and share them with your subscribers.

User preferences optimization 

Keep in mind that good content is created based on the interests of the target audience. It is characterized by high value and semantic uniqueness. Focusing on quality posting can attract even more potential customers who need useful and relevant information on a given topic. At the same time, a thematic post is the most important criterion for better website ranking.

• consider the informational and educational role of publications to attract visitors and retain their attention;
• to increase the trust and authority of your information, add links from trust sites of similar topics;
• make page posts more informative and mobile-friendly for better access to it from tablets, smartphones and other gadgets.

Share internal business processes

Conduct interviews with your employees. Tell interesting stories about the inner workings of your business, your successes and your failures. Show real work processes and the results of your activities.

Answer audience questions

Pay attention to what your customers are asking. Create posts that answer your most asked questions (FAQ). Interview sales managers, administrators, and community moderators to find popular searches. You can create a poll on social media networks and ask subscribers what they would be interested in learning about.

Summing up

These principles of posting creation will help you make a quality posting that the viewer will want to revise and re-read over and over again, and will also recommend to their friends. The main thing is not to rush. Creating a good informative post is a demanding job that requires focus and maximum commitment to your project.