Internal links have an equivalent impact as external links (backlinks). The distinction is, the website owner will management 100% of the amount, location, and structure.

Building internal links means building a website structure. And to create a powerful structure it’s not enough to believe alone on ‘related posts and links within the navigation menu. There are unit techniques to form your website stronger.

About internal links

 To not construe, I initially make a case for concisely what it suggests that. An internal link could be a link ( link ) that leads from one page to a different page on an equivalent website. Meanwhile, external links or backlinks return from outside the website.

There area unit three main functions of links on the website:

1. Make traveler navigation easier
2. Establish a web site structure
3. Distribute authority to alternative pages of the web site

So, if on your website there’s one page that has high authority (because of backlinks), you’ll distribute its power to alternative pages. this can be the importance of internal links.

Good web site structure

I mentioned earlier that one in every one of its functions is to create the structure of the website. the explanation is as a result of pages that get tons of internal links are thought of as staple pages by search engines.

Why ‘related posts’ are not enough

Many websites, particularly blogs and online stores deem mechanically generated connected posts to create internal links. This technique isn’t ok for building a website structure. Because the links in connected posts area unit generated mechanically by the system, {you do|you area unit doing} not have the ability to work out that pages are the foremost necessary on your web site.

With connected posts, all content is that the same level. no content’s thought necessary, there’s no supporting content. this can be as a result of one-page links alternative pages while not weighed and with an equivalent amount.

If you merely use connected posts, it suggests that you are just merely on backlinks to work out page priority. Stronger with websites that deem internal and external.

Main content

Intentionally or accidentally, your website should have some main content. The main content is typically content-heavy, the creation method is that the longest, and you are feeling the foremost happy with the content.

If you do not desire you have got the most content. Check your Analytics and see that pages area unit the foremost visited besides the homepage. create these pages the most page. Increase and re-develop the contents.

Furthermore, alternative content that you just produce when this could be a spinoff, additional clarification, or a vista of the most content which will be coupled back by internal links. This main content can have a high likelihood to look on Google website links.

Internal link building tips

Here area unit how you’ll build internal links manually while not victimization any plugins to make an honest structure.

1.Insert in content

The best style of links in between sentences within the content. First, as a result of its nature. Second, guests area unit additional inquisitive about clicking. Third, be wealthy in keywords.

The link to an explicit page seems at the most once thus as to not disturb readers. higher to link to 2-3 completely different pages in one article than 2-3 to an equivalent page.

2.Use anchor text

Just like backlinks, use anchor text to link to every internal link. do not use generic phrases like “click here”, “this page”, etc. for internal links unless you have got to.

Also, do not use phrases that area unit to a fault optimized. Insert it into the sentence naturally so that the sentence continues to be pleasant to browse however still describes your link.

3.Avoid links to the subsequent pages

Do not link to the homepage from among the content as a result of there area unit already several links on your web site that visit the homepage. don’t conjointly post a link to your own page, it’s useless.

Other pages that you just do not have to be compelled to optimize for search engines like contacts, about and rules conjointly do not have to be compelled to be coupled.

4.Link solely relevant pages

The internal link that you just post should be to a page with an analogous topic. For example, page one on deep-fried bean curd instruction, page two on deep-fried tempeh instruction, page three on the motorbike.

You can link pages one and a pair of, however ne’er link pages three to one and a pair of.

5.Dofollow

Don’t place rel = “nofollow” for all the links on your website page. Nofollow links area unit thought of to not distribute page authority to alternative pages, thus it’ll be useless in SEO.

6.Don’t disturb comfort

Anything you are doing on your website structured data mustn’t disturb the comfort of the reader, as well as internal links. That is, don’t post too several links and don’t post impertinent links. How much is just too much? It depends on the length of your article.

7.Limit the amount of site-wide links

Site-wide links area unit links that seem on all pages of your website, as an example links within the header, sidebar, and footer navigation. Most of those links won’t have a positive impact, it’ll cause your structure to be but smart and devil guests.

Closing This is the technique of building internal links manually to urge an honest structure. within the method of making a web site, something that’s done manually typically offers higher results than fully machine-driven