Social proof today has become an important part of all our buying decisions. We always hunt for reviews and testimonials online before we choose to trust a brand. Our purchasing decisions are largely impacted by video testimonials too.

We also choose to ignore the fact that social proof comes from friends and relatives. All we want is to get evidence from people known to us, to compel us to make the same decision ourselves.

A normal consumer is psychologically affected by the action of other consumers to help him believe that it was the right decision. 

According to a survey, 92% people trust a recommendation from their peers and 70% have shown to trust a record from someone they don’t even know.

Recommendations come in the form of online reviews, word-of-mouth recommendations and also through video testimonials. Video testimonials are the new ‘Gold’ discovered by marketeers, who want to convince other consumers to buy their products and services.

What are Testimonials?

Video Testimonials are video reviews and social proof. They serve the same purpose but are different in a way because they are sought and selected by the marketing head of the company. A marketer has full control over the testimonial used and also control over how they are to be displayed. These can be leveraged in your content and other marketing benefits for maximum impact.

Strategies for Using Customer Video Testimonials in your Content

The best way is to ask customers randomly for a video testimonial. But this may not always succeed. You need to have properly devised strategy that allows you to request and receive in large numbers.

• Use Video Testimonials on the Landing Page

A customer testimonial video can boost your conversations and make your product or service work better. You need to use your video testimonials for lead generation. You can also use it to persuade visitors to buy your product or service. You can also just upload it on the landing page as a random testimonial. You can also use your customer testimonial video to create awareness for your product and also to develop an interest in your brand. It can also be used to convert your leads into sales.

• Use Video Testimonials on Social Media

Everybody is hooked on social media today. It is the platform where the majority of your potential customers are connected. We all love to watch videos and stories on social media. Uploading a customer testimonial on social media gains the interest of many and also does direct marketing for your product and service. Social networks such as Twitter, Facebook, Instagram and such others can be used by adding a link to your landing page. Customers who click on the link will land on your website’s landing page. While preparing a video testimonial for social media, remember that you have to make the first few seconds very catchy to grab attention. Also, optimize your video testimonials for mobile devices as everyone today is online on their smartphones. Add captions because many times, people watch these videos on mute. You can also run an ad campaign to further boost your testimonial video. Make your ad short and persuasive. Also add a catchy headline, some product details to ensure that it converts into sales.

• Write a Case Study

You can also turn your customer video testimonial into an individual case study. These case studies will help customers solve a problem. You can add a step-by-step case study to your audience. A customer testimonial video sometimes lags behind in providing in-depth information. It also does not give answers to all the questions. But a case study can provide answers to all the questions in a detailed way. 

 

• Email Marketing and Newsletters

With the help of video testimonials, one can engage with their subscribers and also bring them back. While sending a newsletter, add the video testimonial directly and also add a link or write a short and compelling summary about the testimonial which compels the recipient to watch it. 

You can do this in the following ways:

• Send emails and newsletters to customers and subscribers who have not purchased from you in the recent past but might be considering. Your video testimonials will help them make an informed purchasing decision.
• Send emails and newsletters to those who have already purchased from you in the recent past to inform them about your new solutions or products. Such video testimonials can improve customers faith and satisfaction. When they see others satisfied with your products, they are compelled to buy from you to feel the same way. It provokes the feeling that they too have made the right choice by buying from you.

• Create a blog post

Blogging is an important facet of content marketing because blog posts drives traffic to your website. You can also create a blog post around your customer testimonial video. Write a blog post around a case study video testimonial for maximum impact. 

Here is how you can be very creative with your blog posts about a customer video testimonial:

• Embed a video in your blog post which showcases a specific feature which the customer has emphasized in the testimonial. This will add more substance, trust and credibility to your blog post.
• You can also create a blog post featuring the testimonial. You can add more content, explaining the turn of events in the video. Add value to the video with your detailed blog posts and make them more informative. Video testimonials are often more promotional and when you write a blog post around it, you can reduce the promotional quotient.
• You can also create a roundup post featuring many other video testimonials.
• Include appropriate CTAs in your blog posts to target maximum lead generation.

If you follow all the above strategies for using customer video testimonials in your content, it gets easier for you to connect with your audience across multiple channels. Video testimonials have shown great results when used properly in marketing strategies.

• You can also create a blog post featuring the testimonial. You can add more content, explaining the turn of events in the video. Add value to the video with your detailed blog posts and make them more informative. Video testimonials are often more promotional and when you write a blog post around it, you can reduce the promotional quotient.
• You can also create a roundup post featuring many other video testimonials.
• Include appropriate CTAs in your blog posts to target maximum lead generation.

If you follow all the above strategies for using customer video testimonials in your content, it gets easier for you to connect with your audience across multiple channels. Video testimonials have shown great results when used properly in marketing strategies.

Author’s Bio

Aleksi Halsas, CMO at Trustmary offers a customer and employee testimonials that create appealing content to engage the readers all around the world. To boost the marketing and sales with high-quality video testimonials is the author’s keen desire.

Facebook: https://www.facebook.com/trustmaryfinland/
Youtube: https://www.youtube.com/channel/UCxg89Db–wAccBU4ZdIIcEQ
Twitter: https://twitter.com/trustmarygroup