Social media marketing plays an important part in digital engagement. As Google’s focus on high quality, shareable content continues, social media marketing is playing a bigger part in link building strategies for businesses of all sizes. What is Link Building? Link building refers to the processes through which we encourage other brands to display a link to our website on their own. We want other websites to link back to our website. Every link we receive can be thought of as a vote for our website’s credibility and value. In simple terms, it’s the website with the most high-quality votes that stands the greatest chance of ranking highly for its key terms. Gaining backlinks, and a healthy link profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. If you want to hit number one for your keywords and stay there, you need a diverse and healthy link profile. Today’s link building is centred firmly on links from reputable sources which are relevant to our sector or location, and are given free of charge because somebody values us as experts in our field . Social media is often thought of as pointless for links, as links from social media platforms are unfollowed. But this isn’t the purpose of using social media for link building: the main purpose of link building through social media is to get links outside the social networks through the people inside them. The Value of Social Media in Link Building Strategies […]

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