“Business has only two functions: One is Innovation & other is Marketing!”

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Being in the stiff competitive world, business companies should have a large network to sustain themselves in the market. However, it’s prima-facie important but practically impossible to reach out to every customer worldwide. Consequently, Digital Marketing came into the picture to serve customers across the globe.

People use mobiles, tablets, laptops & other electronic devices extensively & consume digital content daily. In addition, numerous perks of digital marketing like cost-effectiveness, a short period to reach out to customers, etc., will lead the digital market to take over very soon completely.

So if you want to be parallel with where the world is going, you have come across the right place. Stay tuned and get all details for getting a kick start to excel in the Digital Marketing field.

Digital Marketing Meaning:

Digital Marketing is nothing but the component of marketing which uses the internet & online-based digital technologies to promote products & services. According to the Digital Marketing Institute, “Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.” As a result, Digital Marketing & Technology developments go hand in hand. 

The Digital Marketing term was first referred to in the 1990s. Even though digital marketing was in growth in 2012 & 2013 (1), the development of social media has already made it more user friendly in the 2000s & 2010s. 

The “4Ps”-Price, Product, Promotion, and Place have been the mainstay of successful Digital Marketing strategies over the decades. Having exact knowledge of the needs of customers & great exposure to social media can bring massive growth in the entity’s turnover.

Need of Digital Marketing:

As per Statista Survey, by 2025, the total number of social media users is expected to hit over 4.4 billion individuals in 2025, half of the world population. For 2020, Facebook has marked 2.8 billion active users monthly & revenue of 86 billion U.S. Dollars. Following Facebook, other giants such as YouTube and Whatsapp had 2 billion users.

Technology advancements, logistics, trust, payments, consumer demand for convenience, along with exponential use of the internet and electronic devices, have emerged in the Global Online shopping realm of the 4.9 trillion U.S. Dollars, as per another Statista Survey.

In Covid-19 Pandemic, when consumers were locked in homes, no traditional marketing method was useful. In such difficult scenarios, Digital Marketing helped the organisations to bring radical changes in the Marketing Strategies & to sustain them. According to Dentsu Aegis Network’s Report, India’s Advertising Industry saw a valuation of INR 75,952 Crores in 2020, i.e., approx. 10.9% growth in 2019s valuation-INR 68,475 Crores.

The study has shown that the Indian E-Commerce Industry is growing tremendously & is expected to head towards becoming the Second largest E-Commerce market by 2034. To sustain in such a rapidly changing exponential business environment, one must be competent. To face the change, a wide range of online digital marketing courses in India will help you massively.

Digital Marketing Strategies:

A diverse range of Digital Marketing Strategies assists the business to be prepared for its globalization with the application of electronic media. A few of those Digital Marketing Strategies which are widely used by the establishments’ are-

• Social Media Marketing Platforms
• Mobile Marketing
• Content Creating
• E-mail Marketing
• Marketing Analytics

Digital Marketing Learning & Certification:

No specific qualification is required for becoming a Digital Marketing Influencer. Anyone equipped with a specific skill set can enter the field, and one gets expertise in this field over a period of time through experiences.

However, for online courses offered by Indian Universities & Institutions, there is a requirement that the Indian applicants must have completed their graduation from a recognized University/Institution in any discipline & that International applicants must have honored with graduation or equivalent degree from any recognized University/institution of the respective country.

One should note that no restriction has been placed for any stream/discipline as far as Digital Marketing Course is concerned. Whoever is interested in this stream or wants to pursue a career in the same can enroll himself for such courses.

Knack the Digital Marketing with:

As stated earlier, Digital Marketing needs individuals to equip with certain skill sets. One can achieve expertise in the requirements by taking numerous strategic digital marketing courses to master the skills & industry. Such a course will help you to acquire skills as-.

• Market Analysis- Having the exact knowledge of the market & the ability to analyze the same can gain you a massive result in this field.
• Communication Skills- You can’t sell anything if you can’t tell anything. Hence, communication is the foundation of Digital Marketing Learning.
• Technical Know-how of Social Media- The minute understanding of how Social Media works can help you attract a wide customer base.
• Search Engine Optimization & Search Engine Marketing- Content with specific keywords can be the magic stick to attract the target audience as Google’s algorithm is dynamic.
• Customer Relationship Management- Customer is the king of the market. Learning from Customers’ feedback & experiences ensures long sustainability in the market.
• Attractive Content Creation & Design Skills- Content & Design skills should be in the manner which attracts & engages viewers.

In the era of digitization, where more than half of the population is assisting digital means to fulfil their needs, are you thinking so much about enrolling in these Digital Marketing Certification Courses??? Like seriously??? Fast-paced Digitization in hand with Technology advancements and Certification provides promising career opportunities & future success to ambitious young professionals, experts, and career-focused personnel. So get ready to touch the sky with such skyrocket courses in this continuously changing business environment.