If you don’t understand how to use keywords for search engine optimization (SEO), you’re losing business. That’s what the stats say. Research shows that 95% of people only look at the first page of search results. And half the clicks on that page go to the first three results . That means if you get keyword use wrong, you’ll seriously hurt your business . That’s because you’ll miss out on the benefits of getting organic traffic when people click through to your site from a list of search results. And no organic traffic means fewer leads and sales. No business can afford that, right? In this guide, we’re going to show you how to use keywords for SEO the RIGHT way so you get the traffic, leads and sales you need . Use this table of contents to get to the section that interests you most: Understanding Keywords and SEO Before we go any further, let’s make sure we’re on the same page about keywords and SEO. SEO is optimizing your web pages for better ranking in search results pages (SERPs). Part of the SEO process is using keywords: words and phrases that describe what your content is about. Then Google uses that information to determine which content is relevant to a particular search query, and how the page should rank in searches for a particular term. That’s what gives a web page its search ranking. (It’s important to note that while keywords aren’t a main ranking factor themselves, […]

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