When it comes to being a small business owner, your time is often filled with growing your passion and making sure that it succeeds. Whether you are a traditional bricks and mortar store or your business is online, you want to make sure that your website is up together. SEO can help you do this, but you may not be sure how it can help to drive sales. Don’t worry though, we’re here to help. Here is a run-down of SEO for small business owners and how it can help you grow.
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Local Searches
If you are a local trades man, or you have a shop in a town, a good search engine optimisation strategy can get you on the preverbal map for your local customers. When potential customers are looking for something in their local area, they will start with the service they want followed by the location they are in. As a local business, you want to make sure that you are ranked on the first page for your area. This way, you can increase footfall into your shop and make sure that the local area knows who you are.
Better Conversion Rates
When you have good SEO, you have a good website, and this means that you have a good customer experience. Websites that have been developed with search engine optimisation in mind load faster, look better and have an all-round better customer experience than sites that haven’t had the same work done on them. All of this work means that you increase your conversion rates. Customers are very picky when it comes to using websites, if it isn’t what the customer wants or expects, then they will click off. So, the better your SEO is, the better your conversion rates. See also t-ranks.com.
Brand Awareness
When it comes to your local business, it is all about building a trusted brand with your local customers and SEO can help you do this. A good website feeds into good social media, which all builds into a solid online presence. The better you can align your website with your other platforms, the better the brand you build for yourself. People trust brands, so you want to make sure that you are building a cohesive SEO strategy that will build your brand and trust.
Stand Out From The Competition
SEO can help you get ahead of another local business that is doing the same thing. You want to make sure that you are ahead of the competition as this will increase your conversion as well as click throughs. Have a look at their website, does it load quickly? Is there a mention of the location that they operate in? All of these factors come into play when you are looking to build your own strategy. Make sure that you leverage these if your competition isn’t. Not only will it get you out in front of local customers, it will also make customers trust you more, as you will be higher ranked.
Ranking
Ranking is a big factor in SEO, and it really is the difference between growing your business and not growing at all. When you deploy an SEO strategy one of the main goals of it is to get your website on the front page of google. Users very rarely click through to the second page of the search results, they are almost forgotten about unless you are looking for something very specific, so you want to make sure that you are on the first page. Not only does this increase click through rate to your website, it also builds trust. People are more likely to trust businesses that are on the first page of search engine results rather than the second or third and after that, no one really clicks through anyway. So when are thinking of SEO for your site, you want to get a professional in who can help you to rank on the first page and close to the top!
Wrap Up
When it comes to SEO, it isn’t just big businesses that can benefit from it. The good thing about small businesses, especially ones that serve their local community is that they are able to increase they’re through traffic by including some key data in there with regards to the location. The more information you put in about our location, the better the chance that you will have customers in your direct area making contact with you, especially if you have a physical store or offer a trades man service. If you aren’t sure where to start with SEO, it is worth getting a professional in as this can help you grow your business to levels that you may not have previously imagined and it is all to do with how well you rank!