The Coronavirus pandemic has affected all industries, including real estate. Since its outbreak, residential and commercial property sales processes have significantly changed. To overcome the crisis and keep their real estate businesses competitive, many forward-thinking industry professionals have shifted to digital marketing. 

So, how to build a rock-solid real estate digital marketing strategy in 2022? Let’s find out!

Develop a User-Friendly Website

The Coronavirus pandemic has changed how real estate agents communicate with clients. Your potential clients expect you to have a user-friendly website that provides them with the information they require. 

Most importantly, a website goes hand in hand with reputation-building. Namely, it creates a new environment for more transparent and user-oriented conversations. That is the opportunity to build trust with your prospective homebuyers and design creative campaigns that inspire engagement and conversions. 

• Provide thorough information for each property. 

Today’s tech-savvy users do not want to make excessive calls to obtain additional information. Instead, they expect to find property details on your website. Make sure you include the details like the number of rooms, outdoor living areas, floor coverings, electrical/heating/water systems, the square footage, etc.

• Build dedicated pages for each location.

Note that, for most home buyers or renters, the choice of the state, city, or neighbourhood is essential.  For instance, customers looking for Midland apartments would probably not be interested in Fenix-based properties. That is why you should have dedicated pages for each location. Additionally, provide users with advanced search and filtering options so they can find properties that match their style, budget, and location preferences. 

• Have a detailed website map.

Make sure your pages include a map that outlines amenities, such as nearby schools, shops, hospitals, churches, recreational facilities, public transportation, or tourist attractions. 

• Build a responsive website.

Today, most users use their smartphones to find real estate properties for rent or sale. They do not want to wait for your pages to load or pinch the screen in and out to read the website content. A responsive website that looks good on all screen types saves your clients’ time and converts them faster.

Host Virtual Home Tours

Online users are savvier than ever. They are hungry for spectacular online buying experiences across various industries. And, real estate is no exception.

That is where virtual tours step in. 

Virtual home tours are online presentations based on 360-degree and 3D technologies. They provide home buyers and renters with immersive, personal experiences while reducing the need for in-person contact.  

Most importantly, they are more effective than simple product photos or traditional videos. Via virtual tours, a client gains a better insight into a property’s layout. That way, users can easily filter out homes that may not fit their preferences or style.  

When creating virtual tours, make sure you plan them strategically. For example, make a list of all rooms in the house you want to present in the virtual tour. Find the perfect position for the camera. Make sure it can capture the most detail and keep the tour more realistic. 

Showcase your Expertise by Running a Blog

Blogging goes far beyond business promotion. For you, that is the opportunity to write about the topics your target audience is interested in. 

For example, are there some frequently asked questions your clients ask? Why not answer them on your blog? Additionally, there are many easy-to-use tools, such as People Also Ask or Google Suggested that let you know what users search online. By familiarizing yourself with their search intent and learning more about their struggles, interests, and requirements, you can create content that resonates with them. 

The goal is to produce content that resonates with them. Apart from traditional blog articles, you can also develop more engaging content forms, such as infographics, whitepapers, or eBooks. Case studies are a perfect online branding means since they emphasize how you have helped your clients so far. 

When creating content for your website, make sure it is high-quality and data-driven. Support it with relevant, up-to-date statistics and research studies. While the content should be helpful, make sure you remain a personal tone that lets your unique personality shine through each post. 

Finally, keep promoting your blog content across other digital marketing practices, such as email newsletters, social media marketing, or link building.

Keep Growing your Email List

Email marketing is still one of the most powerful real estate marketing tactics. It is an entirely contact-free technique that allows you to connect with your target audience at multiple touchpoints. 

Therefore, if you have not focused on collecting email addresses in the previous year, make 2022 your year to strengthen your email list and build a strong online community.

Various lead magnets may help you gather your prospects’ contact information. For example, that could be free content, such as checklists, guides, webinars, web apps. You offer your exclusive content for free in exchange for a user’s email address. Time-sensitive discounts and promotions may also help you increase the number of subscribers.

Once you develop your email list, keep your audiences engaged. One of the most effective ways to cater to wide audience groups and minimize unsubscribe rates is to segment your email list. In other words, you break it down into narrower segments based on recipients’ age, gender, location, preferences, etc. That way, every audience group will receive the content they are interested in.  

Over to You

Growing a thriving a successful real estate business amid the COVID-19 crisis can be challenging. One of the most effective ways to stay competitive is to move to the digital landscape and build a solid online marketing strategy. 

Start by building a user-friendly website and pack it with helpful and authentic content. That way, you showcase your experience and build trust with prospective home buyers, sellers, or renters. Support your website with powerful online marketing channels, such as VR tours hosted on social networks or your email list.