As any business grows over the years with more and more projects, the paper workflow becomes more difficult and takes longer for company owners. This is the reason for looking for alternative, web-based solutions. We are talking about digitalization, which has more and more covered all areas of our life. Today’s consumers want a lot more than visiting big supermarkets or showrooms. They follow the brand experience and try to get the most out of the promotions.

Yet, direct communication with consumers is not the main reason for getting involved in e-commerce. With spreadsheets, real-time editing is usually not available, analysis takes hours. So, a more efficient solution, especially for large companies, is to use tools that automate most processes. We’re talking about commercial CMS. Such platforms not only make it easier to do accounting but also make interactions with customers more understandable for both parties.

Artificial Intelligence & Marketing Goals

Automated systems and Artificial Intelligence are at the core of today’s marketing. Such aspects should be taken into account by anyone involved in developing a business platform. Many startups in transportation, food delivery, banking are building businesses using sales funnels and AI. It is with such tools that small and medium-sized businesses can be competitive in the conditions of oversaturated markets. Today’s  marketing focused on online sales should be structured as follows:

Step 1	Detailed audit of competitors and market segment before developing the website	The effectiveness of any site, as well as the entire business, depends on proper planning, determining the target audience, and finding suppliers.
Step 2	Defining the functionality of the web platform	People can choose one of the following options: online store, directory site, corporate website, informational portal, sales funnel.
Step 3	Choosing a company name and site domain, building an identity	At this stage, business owners should hire experienced designers and marketers. It is better not to rely on teams that offer a low price because SERM will cost more for those companies that have negative experience of cooperation with partners.
Step 4	SEO promotion	If you intend to promote your site using SEO, then the semantic core is a key tool. Besides, you will have to hire copywriters and SMM specialists  to your team and change your marketing strategy monthly.

Key Benefits of Digitalization

Process automation, as well as the introduction of cryptocurrency, is the main trend in marketing. As a result of digitalization, invoices, bank statements, and reports are processed without user intervention. When there is any discrepancy or, for example, exceeding the estimated budget, CEOs and line managers will be notified. In this case, it will be necessary to react and take action. However, such participation will be as minimal as possible. Thus, CEOs will have no routine and can be involved in more important matters. You can verify that this works by visiting the  ICOholder website. This project has been actively developing in recent years thanks to the introduction of advanced digitalization tools.

Principles of Building Commercial Web Resources & Process Automation 

Firstly, business owners need to determine for what purpose the site is being created. Of course, in most cases, it’s about commercials. But people can choose an online store or an e-catalog, a corporate site, or a landing page. If we are talking about aspiring entrepreneurs, then the financial benefits from the implementation of IT systems should not be underestimated. In this case, automated accounting should be kept on an ongoing basis. When all workflows are in one system, it is possible to analyze data in detail. Key aspects to consider:

• Optimizing processes when preparing budgets
• Exclusion of subjective analytics and unreliable reports
• Simultaneous access to data for specialists with different levels of permissions
• Prevention of loss of documents, errors, and other incidents
• Backup of all data with possible recovery

After choosing a web-based solution and creating the design, be sure to audit the importance and value of the information that is supposed to convey to the reader how interesting, popular and unique it is on the Internet. Without the right content, owners of shops, cafes, restaurants, and other businesses are unlikely to achieve the desired visit rates and target audience growth.

Branding & Customization

Branding is one of the traditional tools in developed markets that ensure an additional increase in the dynamics of product sales. So, when creating a website, it is very important to do customization. The brand competition is an important chain increasing the recognition of the following types of goods: food, furniture, household items, garden and vegetable garden items, etc. In this respect, the benefits are tangible for each of the partners, including the supplier and manufacturer. With the right strategy and clear guidelines, it is much easier for middle managers to convey information to their partners and subordinates. People who are involved in e-commerce will have to create the following one way or another:

• Logo, favicon, identity
• Infographics and  brochures for buyers
• Banners and pictures for Google Ads 
• Materials for promotion through social networks
• Documents for email newsletter

The increase in the volume of products sold in retail chains is achieved through the introduction of design solutions for packaging and advertising materials. Experienced marketers, designers, and other professionals are part of the staff of most supplier companies. With their help, it will be possible to achieve long-term goals. 

Take into account all the nuances that may motivate future buyers to choose your brand. This can be the position regarding ecology, green energy, and other things. It is important to carefully and consciously create a strategy by analyzing the goals, purpose, relevance of the business in the region or country. Be sure to blog this information on your site.

Support Service

Given that most manufacturers do not have their own retail outlets, it is justified to turn to intermediaries. The same goes for customer support. The involvement of third-party operators is especially important for the food industry, services, and the banking sector. If you are building a website to sell products or customer service, keep in mind that the consumer is expecting the following:

1. Availability 24/7
2. Operator response within hours
3. The ability to receive a reply in the chat, by phone, or by mail

If people run a big business, they will have to hire a team of marketers and operators. But this is not an uncontested solution. In recent years, chatbots and AI have become more and more relevant. So, every entrepreneur can save money by implementing a more effective solution.

In Summary

Beginning entrepreneurs one way or another will have to spend money on process automation. Without this, business is unlikely to be competitive and efficient. Using the accounting software minimizes the risk of errors such as repeated payments that cannot be settled, for example, due to expired billing dates. Real-time control is the main advantage of automation. If financial and accounting processes are out of order on a day-to-day basis, such monitoring will be ineffective. So, any digitalization will bring real financial benefits. It’s the ability to make informed business decisions without waiting for detailed reporting. But it also depends on what strategy you choose for building sites. Therefore, people should be especially meticulous.