Things have changed a lot over the past 25 – 30 years. In 1992, there were approximately one million machines online. Now, more than 23.1 billion devices are connected to the Internet. By 2025, the number of devices that are connected to the Internet is expected to swell to more than 75 billion. Just like the number of machines that are online has increased, so has the amount of content available on the Internet. While ranking well in search engine results pages has been a goal for many websites for decades, the tactics used to secure a top ranking in SERPs have evolved over the years. SEO: Still Among the Living That is, these tactics have only “evolved” if you believe they have. Some people can make a strong case that these tactics have most certainly evolved while others will argue that some tried and true techniques are dead. When it comes to SEO, plenty of people have declared search engine optimization dead every year since the 1990s. For something that many have presumed to be dead for nearly 30 years, SEO still has a pretty strong presence among the living. People still research and use keywords, for example. They still pay attention to keyword density, too, although they may not prioritize this as much as they used to. Of course, SEO is much more than keywords. It’s an approach. And it’s not an approach that has been replaced or killed off by content marketing. The Influence of Content […]

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