Are you certain about how animation videos can improve website traffic? Is it real or fake?
So let me ask you, have you ever heard the phrase “a picture is worth a million words”? So do you feel animation should have some worth too? Or is it more in worth or lesser?
As digital marketing is growing. It has been inventing new ways of grasping viewers’ attention that are excellent ways to boost website traffic. So yes, animation videos have great worth in the digital world.
It is also considered an indispensable marketing component that improves engagement, drives traffic, and increases the conversion rate. However, the best animation videos can connect with their audiences on a high emotional level.
So if you haven’t hired any animation service company for your business, it’s the right time. Here in this blog, you will see how many types of animation videos are there and how they impact the business to drive traffic and much more!
How Many Types Of Animation Videos Are There?
Unlike other digital marketing tools, an animation video is a type of content you can shape in any form. There are different types of video content, from whiteboard animation to motion graphics and from explainers to 3D animated videos; there is a lot to come. With different animation styles, you can convey a lot of information in a compelling, engaging and fun way.
That said, there is a list of different types of animated videos you can create to boost website traffic. Here we go!
- Whiteboard animations
- Product Demos
- Promo Videos
- Testimonials
- Blog-to-Video
- Whiteboard Animations:
Whiteboard animations are so fun and engaging, and it is an excellent animation marketing tool that grabs customers’ attention at large. You can share your brand journey with an excellent story with everyone out there.
- Product Demos:
So the second type is the product demo videos. In these videos, the company explains how to use the product and make the best out of it, with its tips and tricks or benefits.
- Promo Videos:
Thirdly, using promo videos is another great way to showcase what you have to offer to your customers. These videos are used to announce new products or services. Moreover, it is an excellent way to connect with your audience on an emotional level before the launch of the product. Undoubtedly, promo videos give guaranteed traffic both pre and post-launch.
- Testimonials:
Nowadays, with higher competition in the market, it has become essential for brands to prove why they are different from others. Also, why should you prefer their products over others? To make the audience know the worth of your products or services, show your audience a real-time experience and the results your product gives through testimonial videos. It will not only bring traffic, but you will get the customer’s trust.
- Blog-to-Video:
Lastly, the blog-to-video is also an animation video that shares tips and tricks, buying guides, product reviews and more in a short, engaging video.
How Does An Animation Video Drive Traffic to the Website?
Does your business use animation marketing? Today, see how an animation video helps to drive traffic for your business. Here we go!
- SEO
- Links
- Social Media
- Call-to-Action (CTAs)
- Time on Page
- Search Engine Optimization (SEO)
Let’s start with the meaning and functions of SEO.
Search engine optimization is one of the most crucial components of digital marketing. SEO is responsible for improving the website’s ranking and boosting its visibility so that more viewers can reach your website.
SEO works through the usage of specific keywords. It means when you use the relevant keywords in your site content, blogs or articles, and other written content, it helps search engines like Google understand more about your website, the products or services you sell, and most importantly, whether your products are valuable for the market or not.
Similarly, incorporating keywords in video content like animation videos or explainer videos is useful. If you use the relevant keywords in your video titles and descriptions, Google will increase the search visibility and rank your website.
Pro Tip: To increase your page ranking, use video backlinks because the higher the rank, the higher the traffic.
- Website Linking
Suppose you create animation videos on different social media channels such as YouTube. Add the video link to your website content and encourage people to check the video for more help or information.
If you get enough engagement, there are higher chances that people will find you easily when looking for relevant products or services. So adding website links is a great approach to improve website traffic.
- Social Media
Social media is more about scrolling and less about lingering to give a keen look! Most people use social media as a source of entertainment, and few receive any information. As we know, all social media platforms encourage entertaining videos. So why not make one for your business?
So grab your audience’s attention through attractive videos rather than static posts or texts. These videos help to generate organic traffic and improve conversion and sales through social media.
- Call-to-Action (CTAs)
As discussed earlier, adding video links to your website increases the number of visitors! Call-to-Action Videos (CTAs) have a similar purpose. For instance, creating a compelling animation video with a sound call-to-action, such as asking viewers to click on the link below, or check the website for more info, will significantly improve the website’s health.
- Time on Page
Lastly, another great way to boost traffic to your website is to put your videos directly on the website and not on any external channels. It will thus increase the visitor’s time. Also, it positively affects your page because your website will gain a high SEO ranking, increase conversion, improve engagement and allow more visitors to explore your website.
Conclusion
To conclude, animation videos have made it easier! With just a few minutes of a video, you can improve your website status from low to high ranking. It improves conversion, gives high engagement, boosts traffic, and increases the number of visitors. We hope this read has helped you in your business.