The Google algorithm changes frequently as the search engine looks to always improve the user experience. With each update comes a new set of rules and this can affect your SEO strategy. A lot of things have changed over the years. Now, if you do things like keyword stuffing to duplicating your content, you are going to be penalised by Google.

But, what is happening with guest posting? Is this still something you can do to achieve a boost in traffic and move up in Google search results? Let’s take a look at all of the answers.

Does Guest Posting Still Work?

Guest posting has been around for many years. Often, it is used by businesses wanting to increase their website traffic or by blogs wishing to get their name out there and gather a readership. But, we all know that Google loves to change its algorithm so that users can get the most out of its search engine. Some practices that you may have included in your SEO strategy a few years ago may now no longer achieve results. So, what about guest posting?

The quick and easy answer is that guest posting does still work. You are able to achieve fantastic results through guest posting when you are willing to put in the work. Something that a lot of people ask is whether guest posting is still safe in SEO. You can read further into this topic at https://linkplicity.io/is-guest-posting-safe-in-seo. In the meantime, know that while guest posting does still work, it is not something that is as easy as it once was. There is no getting away that it will be hard work and require perseverance and dedication.

Something that you cannot afford to do with guest posting is to produce substandard or average content. You are not going to see results from basic and poorly-written posts. This is a trap that a lot of people fall into because they are writing for someone else’s website. They tend to not put in as much effort as they should because the content is not appearing on their own blog. But, the emphasis is now on quality and you have to make sure that you offering the readers value and new information. It is not just about throwing a link in there. Your guest posts have to be worthy and offer a new perspective. 

One of the most important things to remember about guest posting is that it is a long-term strategy. Indeed, it is a marathon and not a sprint, which means you have to be consistent and patient when it comes to results. Guest posting is not something that will mean you see immediate results and it can take time to see all of your hard work in action. This is something that has not changed over the years.

What Can Guest Posting Really Achieve?

While guest posting is not easy nor will it mean a quick success story, it can still be very effective if you put in the time and effort. Here is what you can enjoy when you include guest posting in your SEO strategy.

Attract an Audience 

When you are new on the internet, it can be difficult to get traffic to your website. But, guest posting can be a good way to do this. You can post content on a website with an established audience and you can share a link to your site with thousands or millions of readers. This is going to increase your traffic and even mean more leads.

Establish Authority

You want to demonstrate how much knowledge you have. Well, guest posting is a great way to do this. You can write quality content that is going to build trust with readers and make them confident in you. This means that they are going to be more likely to purchase products or services on your website. You can write on a trending or interesting topic, showing your skills and expertise. Then, they are going to be likely to click on a link to your site.

Become More Discoverable on Google

With guest posting, you are going to be able to include at least one link to your website in the content. In other words, you can improve your backlink profile and become more discoverable on Google. When you choose the right anchor text, you can really improve your ranking and climb up the results page. As a result, more people are going to find your website and what you have to offer.