The current market status of Digital Marketing shows that the industry is at its peak and is here to stay for the obvious reasons, observes Kunal Choudhary, Founder, Delhi School of Internet Marketing, for Elets News Network (ENN) . A basic for digital development and commitment has risen; active internet users in India as of January 2018 are 462 million; amid the deliberate time period the country had 250 million active social media users. There are 3.49 billion internet users around the world. Kunal Choudhary, Founder, Delhi School of Internet Marketing As of 2017, India ranks second in a top of countries with most internet users and China on first. There are several details & certainties to confirm that we are experiencing a daily reality where ‘everything’ is digitised’. Truly, we have acknowledged how quick the change has happened and how transformational it has become. Why, because digitisation drives for the simplest means of communication. And, as its capabilities extend, essentially every part of life is caught and put away in some digital form, we move closer towards the organised interconnection of everyday objects. This has marked marketing too. Marketing and technology are all intertwined and the presence of the social digital technologies has brought digital natives. They are skilled to use these and are our consumers. So, brands and companies dependably need them. Brands of all sizes have understood that they should be additional cautious in maintaining a watchful eye on their interest group and this is the […]

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