It doesn’t matter what your business is or what your marketing strategy is – the power of visual communication is a critical success factor. To promote their business, modern marketers use, first of all, visual content. To stand out from the vast array of competitors, you need to express the brand’s style and voice in photography.

How much time and effort does a marketer need to spend on selecting visuals? And is the choice of the photo for the post and the header of the letter so critical for sites that accept guest posts?

Let’s see the statistics:

• Articles with relevant photos get 94% more views on average than articles without photos.
• A press release with photos gets about 15% more online views than a regular text press release.
• 60% of consumers who use Internet searches admit that they prefer to contact companies whose descriptions include photos.
• Nearly 70% of online retailers claim that the product snapshot plays an important role in the purchasing decision. (Source: MDG Advertising Infographic)

To summarize, your customers (as well as customers around the world) are highly receptive and impressionable. We are hungry for pictures, we need quick information, and as soon as possible. How can you find a tool that will convey your message better and faster than photography and check out this post?

But the whole point of marketing is to convey your value to potential customers. As an example, let’s take a look at these two pictures.

Modern marketing is a bit like a big kitchen. How well your photos capture the essence of your business will determine if your customers want to stay with you or if they prefer to contact a company with better visuals. Today we will try to show you what a huge role photography plays in your business.

Here is a list of the reasons why photography plays a key role in modern marketing:

1. Draws attention

A photo alone will certainly not do it, but a carefully curated, periodically updated collection that maintains a constant audience interest is likely to encourage people to join your case. The marketer must do everything in his power to not only attract attention, but also to keep it. This does not mean that you need to constantly use only spectacular, dramatic shots. In fact, sometimes even subtle beauty in a shot can make a more powerful impression.

The conclusion is this: it is the general aesthetics that can bring you new customers. You need to find some attention-grabbing feature, your advantage, and support it everywhere – both on your sites and on social media channels.

2. Conveys a message without words

The human brain processes pictures very quickly. Information that is processed faster, such as in the form of an image, will always work more efficiently. Your choice of photos should always be consistent with your brand, mission and content. Post photos that are supportive, not distracting.

3. Establishes non-verbal communication

Every brand wants to stand out and be remembered by the public. Having clients associate you with certain symbols or even styles of photography is already an achievement. Think about the fact that most of our communication is non-verbal. Therefore, the mission of any marketer is to include visual elements and accompany them with quality text for safe seo promotion. If you want to interest your audience, you cannot do without professional photography.

4. Possesses viral potential

When people see something that catches them, they are imbued with an interest in you and your cause and share that interest with others. If the post is actively shared in the Internet community and in social networks, you can expect a significant jump in the number of visitors. More visitors means more potential customers. Once you’ve developed a consistent approach, all you have to do is continue to build customer loyalty and trust.

5. Improves brand reputation

You may not have thought about it yet, but the consistently high level of photography really contributes to an increase in the level of trust in your brand. It kind of informs customers that you care even about the little things, you have good aesthetics, and in general a strong brand – since you are so attentive to the graphics that you post.

6. Appeals to emotions

We’ve talked before about the types of photographs that evoke emotion in the audience. You can be sure that emotions are often the reason for making a purchase decision. And the reaction of buyers to the call of the picture is a very important factor in marketing. Enticing photography, along with the other types of photography we’ve talked about in the above article, elicit an emotional response. Choose your photos with the end result and your target audience in mind.

7. Encourages action

You’ve probably already caught yourself more than once clicking on sponsored content because of the picture you like. This principle works on many platforms. If you have a captivating photo and a clear CTA, you have a winning combination. Most internet users will only respond to a call with action if the call is supported by visual content rather than plain text.

8. Increases engagement

Using photography automatically generates more engagement. This is true for most social media, blog posts, and even websites. If you could use an engagement tool knowing full well that it works, wouldn’t you use it?

9. Gains trust

The key word here is consistency. It is not enough to have a few cool pictures, you need to ensure their constant flow and strive for consistency of visual materials on all your social media channels and other Internet sites. People form opinions very quickly, so having professional photos that put your case in context can help build trust. If they like what you post, they’ll want to see more, follow you, or look at your products.

10. It all boils down to sales growth

When you get organized and use high-quality, professional-looking images (find details here) that are linked together, you immediately see a boost in sales. Successful photographs help potential customers visualize your product or service in relation to themselves, and if they support your business or are interested in what you have to offer, they will immediately want to make a purchase.