The marketplace has become extremely digital. Most customers use digital channels to search for brands and products. To meet their needs, your competitors are online, too.

If you have not invested in digital marketing yet, here is why you should do that.

Measuring Marketing Results

The only way to know whether your marketing strategy is working is to measure its success over time. While traditional marketing campaigns are difficult to track, digital marketing is easily measurable. With digital marketing analytics tools, you can assess your marketing efforts across various channels, including SEO, PPC, social networks, email marketing, etc. 

By measuring your marketing in real-time, you can understand which tactics are working. That way, you can tweak your campaigns for greater success and improve them on the run. 

For example, say you are launching a new social campaign to promote a product launch. You want to publish a series of engaging social media posts over a three-week period. To track the success of your posts, you can use social media analytics tools. With them, you see which posts resonate the best with your audience and drive engagement. You can use these insights to create more relevant social media content in the future. 

In other words, with digital marketing analytics, you can use your resources and allocate your budget more effectively. Your marketing tactics will be data-powered and their results will be easier to predict. 

Identifying your Target Customers

When you book billboard space or send out direct mail, you are taking a shot in the dark that your ads will reach the right audience. With almost any traditional marketing campaign, the goal is to reach a wide audience and hope your ads will attract your intended buyers. 

While traditional marketing can boost your brand awareness, it does not offer the same targeting opportunities as digital marketing. Digital marketing makes sure that your content is visible to the right audience groups. 

For example, SEO lets you target relevant keywords searched by your target customers. PPC and social media ads offer various targeting options, such as user location, interests, age, income, etc. 

Personalizing Customer Experiences

Today’s customers have become highly demanding. In the sea of similar businesses, consumers seek brands that understand their needs, values, problems, and preferences. According to statistics, 80% of consumers are more likely to buy from a brand that provides personalized experiences. Moreover, in 2019, 72% of customers engaged only with marketing messages customized to their specific interests. 

That is where, again, digital marketing can help. It offers numerous opportunities for customer experience personalization.

Let’s take the example of email marketing. Sending the same, generic email newsletter to everyone on your list makes no sense. To inspire audiences to open and read your newsletters, you first need to tailor them to their demographic and psychographic data. With email marketing tools, you can break down your list into narrower segments. By can perform list segmentation based on various criteria, including customers’ content interests, past purchases, product views, location, gender, etc.

Boosting your Online Presence

Where do your customers search for brands and products? With the rise of mobile technologies and fast internet connections, most customers have shifted to online brand searches. According to statistics by Adaptive Marketing, 97% of consumers use the internet to find a business. 

Therefore, to get noticed by your target audience, you should build a strong online presence. An online presence is how easy it is for online searchers to find your brand. 

By investing in an SEO-friendly website, building a social media presence, sending email newsletters, or running PPC ads, you will boost brand awareness and memorability. 

Most importantly, these channels impact purchasing decisions. For example, this company offering hard inquiry removal services publishes customer testimonials to build trust with website visitors. They also provide them with their pricing plans, privacy policy information, and free reports. 

Digital Marketing Is Easily Automated

Automation and digital marketing go hand in hand. Your marketing team does not have to spend hours on repetitive, dull tasks. Automated marketing tools can help them.

One such example is social media marketing that relies on consistency and high-quality content. To improve your publishing efforts, you can invest in a social media management tool. All you have to do is schedule posts across your social networks and the tool will publish them for you.

Conclusions

Digital marketing delivers multiple benefits to your business, from real-time campaign insights to increased online presence. I hope these insights will inspire you to invest more in your company’s online presence!

Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.