A blog article is a small journalistic text. In it, the author sets a problem, analyzes it, draws conclusions, and, based on them, offers a solution to potential customers. For example, the task of this blog article is to give the reader a set of practices for writing interesting blog articles for websites. So, let’s discuss how to write blog articles that attract customers.

Select the topic of the blog article and analyze it

The first stage is searching for an idea for a future blog article. Here you can choose between two options: to prepare a blog article based on your interests or the information requests of potential readers.

Work on the blog article begins long before you sit at the computer. First, you need to understand what you are writing material for, to whom it will be addressed, what the result will be, and how it can be achieved. Once the answers to these questions are obtained, the work will go easier: the target audience is determined and, therefore, the writing style.

If you’re writing a custom article, talk to the customer about the goals and targeting questions. Even after receiving detailed terms of reference, the author should ask an important question: what is the purpose of the blog article? Does the customer want to use it for advertising or just talking about your product/service?

The ability to ask the right goal-setting questions before writing a blog article for publication is also important because it is often difficult for a customer to formulate the goal of a text on their own. In addition, the right questions help determine the structure of the future article.

Jobber’s content marketing assets take this into consideration when creating resources for its target audience. For example, they know their audience in the field service industry is interested in information about licensing requirements, which is why they have a series of guides like this Texas Plumbing License Guide to help them navigate the process.

Gather information

The main thing is to use reliable sources. These can be official documents or thematic websites. Take only such information, which is presented objectively, without evaluation, preferably with confirmed facts. You can find material for the blog article in:

• Online publications
• Internet services that accumulate research on a particular topic, such as HubSpot
• Thematic blogs

For example, you must write a detailed article about a financial corporation. You can take information about it from work reports published on the official website and a specialized online directory for the investment industry.

Create a headline (title)

Writing a title is crucial because it will be visible to Internet users in search engine results. An exciting headline provokes a desire to click on it. Otherwise, readers will not click on the link, preferring the material with a more catchy title.

To compose a good blog article headline, you need to adhere to two rules:

• The title of the article should include a key phrase for which the text is optimized
• The title should be intriguing, causing a desire to learn what the material is about

Interest among web users causes headings that contain a question. For example, “Why the crisis of 3 years a nightmare for any mom?”

An unfortunate alternative to such a title is “Features of the 3 years in children.” Such a title does not intrigue, does not identify the problem, and promises a dull, dry discourse on a hackneyed topic.

Pay attention to the 4U formula for selling headlines. It was once proposed by entrepreneur Michael Masterson and worked well. It includes the following:

• Usefulness. Often a person doesn’t want a product or service but a benefit. Promise it in the title of the article.
• Uniqueness. How is your offer more interesting than others?
• Ultra-specificity. How much benefit will your blog article bring to the reader (you can include numbers, percentages, etc.)?
• Urgency. For example, the time in which the reader will receive some benefit.

The more these elements can be put in the headline, the more attractive it will seem. When crafting your title, avoid punctuation. Use a dash, colon, comma, question mark, or exclamation point in exceptional cases. Never use a period in the title.

Write a lead paragraph

The purpose of a short article introduction is:

• Draw attention to the blog article
• Motivate a person to read
• Smoothly immerse the reader in the problem of the blog article

So it is a small informative paragraph that reveals the problem and determines the importance of the blog article for the reader. By doing so, you can generate leads, and people are more likely to keep reading. If the headline’s task is to draw attention to the blog article, then an exciting introduction encourages reading it to the end.

For example, you need to write an article about health titled: “Why do you still need to wear a hat in winter?” The lead paragraph for such a text might be as follows:

“Is it as important as we were taught to wear a hat in the cold? On the one hand, we understand that we risk overcooling our heads and getting sick. On the other hand, doctors have long debunked the exaggerated danger of walking without a hat in winter. Let’s see where the truth lies.”

If you have difficulty with the lead paragraph, you can experiment.

Conclusion: a checklist for self-control on how to write blog articles correctly

Before writing an article, a copywriter should check the checklist to tell whether the text will be perfect, valuable, and necessary for the readers. This checklist can be summarized in four main points, each of which we reviewed in detail:

• You have clearly defined the article’s topic, analyzed what and for whom to write, and identified the target audience.
• You have collected a large base of resources, clearly illustrating the main idea (facts, statistics, case studies, figures, and analytics).
• You have chosen a catchy headline that shows how the blog article will benefit the reader.
• You have written an eye-catching introduction, which briefly reveals the article’s content but does not provide answers to the questions raised.

So, is there an imaginary check mark next to each item on the checklist? Then your blog article is sure to boom the web!

To elevate the appeal and professionalism of your blog, high-quality images are a must. A good camera is the key to capturing such images and renting one can be a budget-friendly option. Not only will this investment enhance the quality of your images, but it will also attract more customers to your blog, making it a valuable consideration.